By Andrés Uribe, Expedition PR If you’re starting a business in our current tech savvy world, you’ve undoubtedly been told by some ‘marketing genius’ that you should get a company Twitter, Facebook, Instagram, Vine…etc. While this might sound like a great idea, which it is, this tip alone is about the equivalent of telling someone…
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The Summer of 2013: S’mores and Apps
By Katja Schroeder and Dennis Anderson. Published by ACM Computer in Entertainment on July 31, 2013 The dog days of summer have begun. Schools are closed. The annual summer reading list is taped on the fridge. For many kids, the summer is not just about spending time at the beach and enjoying s’mores at campfires;…
Read MoreEntrepreneurs Partner Up to Boost Economies. A Look at Latin America
By Patricia Martinez, Expedition PR Entrepreneurship is growing in many regions around the world, and Latin America is no exception. As an alternative to stimulate the economy after the global financial crisis, many countries expressed their commitment to promote entrepreneurship initiatives as a growth strategy. This includes emerging economies like Brazil, Colombia and Chile. Bogota,…
Read MoreThe Future of Crowdfunding is Mobile!
By Andrés Uribe, Expedition PR It’s undeniable that the rate at which Americans are adapting to mobile technologies is impressive to say the least. Currently, according to Pew Internet & American Life Project, 2013, 56% of American adults are now smartphone owners. This number increases dramatically when you look at American adults between the ages…
Read MoreThe Rise of Silicon Brooklyn – Brooklyn Tech Triangle Coalition Paves Way to Grow Technology & Digital Media Industry
By Katja Schroeder, Expedition PR When I founded Expedition PR about three years ago, Manhattan was a popular choice for PR agencies. But when you start your own business, you most likely don’t go for the obvious. You look for the cracks, for new opportunities, and changes. As a Brooklyn resident, I witnessed the Brooklyn…
Read MorePrint some more, you’re..planting trees?
By Andrés Uribe, Expedition PR Are you environmentally conscious? Do you implement paper saving techniques around the office, such as increasing margins, decreasing font sizes, and printing on double-sided paper in order to reduce your printing and ultimately save trees? As do we, but when it comes to saving trees, we truly applaud the initiatives…
Read MoreThink Before You Use: The problem with disposable chopsticks
By Emily Kuo, Expedition PR It is said that chopsticks have been around since the Xia Dynasty in 2100 BC, then, in the form of a pair of twigs. Since then, chopsticks have become the eating utensil of choice across China, Japan, Korea and much of the Asian continent. With the relatively recent globalization phenomenon,…
Read MoreThe Secrets of Business Success – Being Lean and Tech-Savvy
By Patricia Martinez, Expedition PR Every day, technology changes the way we work and communicate at work. Over the past decades, technology has proven to be incredibly useful tool to innovate business models and make operations more efficient. Mobile and social channels have paved new ways to collaborate, often in virtual teams, and engage with…
Read MoreBrooklyn Eats: An exciting showcase of locally-produced food and drink
By Emily Kuo, Expedition PR Last week I attended Brooklyn Eats, Brooklyn’s first food & beverage trade show. Organized by the Brooklyn Chamber of Commerce the event brought together 100 manufacturers who produce at least one of their products in Brooklyn. In addition to vendor booths at the trade floor – with lots of sampling,…
Read MoreSolar Lights: A Business Idea Born on the Beach
By Katja Schroeder, Expedition PR Summer just started and July Fourth is around the corner. We are ready to hit the beach to spend some time in the sun with friends and family over the holidays. While for most people the beach is a venue to relax and leave the wheeling and dealing of the…
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