By Katja Schroeder, Expedition PR It’s easy to see that we’re living in a mobile world. The Mobile Marketing Association just released their research indicating that mobile marketing is projected to represent more than $400 billion to the U.S. economy in two short years. A recent Developer Economics report by Vision Mobile showed that developers…
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5 Word of Mouth Marketing Rules Every Organization Should Know
By Katja Schroeder, Expedition PR Recently, I invited Idil Cakim, the author of the book ‘Implementing Word of Mouth Marketing’to be a guest speaker at my Social Media Marketing class at St Francis College. Cakim has worked on an extensive number of digital campaigns and research studies. Her book succinctly explains the dynamics of online…
Read MoreNetworking Before You Network
By Andrés Uribe, Expedition PR The telegraph, two way radio, land phone and cell phone all mark great advances in communication throughout history. These though are all overshadowed by the advent of the Internet. Through online communication, it is now possible to intimately know a person without ever stepping foot in the same room. In…
Read MoreView from the UK: Paywalls Are A Global Story for News Media
By Tracey Johnston, London, UK In June, editors and news business managers head to Bangkok for the World Newspaper Congress. The programme reveals the hot topic on everyone’s mind – business models in the digital age and, specifically, paywalls. Most of the main US media outlets have already implemented paywalls of one type or another,…
Read MoreThink in #Hashtags
By Katja Schroeder, Expedition PR A common practice in media and messaging workshops is to develop a message house based on three pillars, with each pillar representing a core message. The house always has a roof and the roof has room for a sentence that describes the company’s overall mission. Putting a company’s mission into…
Read MoreHappy Mother’s Day…Warren Buffett?: How American Women Are Driving Business and Dreams of a ‘Girl’ President
By Tress Fereday, Expedition PR In honor of Mother’s Day and all working women (whether that is inside or outside the home,) we’ve been discussing the state of women, their influence in business, and purchasing power. My viewing habits of late have helped put some of these thoughts in perspective. Rosie the Riveter vs. Stupid…
Read MorePerfect Pairing: Food & Tech
By Katja Schroeder, Expedition PR Last night, tech writer Jon Brodkin of Ars Technica tweeted “Did you know there are still people who take photos of every meal they eat and post them on Facebook?” Having just celebrated the launch of Falansai, a new Vietnamese restaurant in Brooklyn, which included the set-up of its social…
Read MoreInnovation in NYC: NY Tech Day 2013
By Andrés Uribe, Expedition PR Expedition PR had the pleasure and excitement of being one of the over 400 companies exhibiting at NY Tech Day 2013. Companies ranged from established startups like Uber and Seamless to newly founded ventures such as Lineapple and I Know The Chef. Here is a short list of new…
Read MoreWhat Business Are You Really In? How Dancers Showcase Business Model Transformation
By Tress Fereday, Expedition PR I’ve been working for Marketing Communications agencies for a minute or two, and have participated in my share of team building, creativity-inspiring activities. The most memorable included cardio kick boxing, disco bowling, a limo ride to a spa, splashing at a water park, and an old-school Field Day with tug-a-war…
Read MoreStartups Get Serious: The First PR Push for the Company Launch
Free eBook Series Offers Help to Launch New Company By Katja Schroeder, Expedition PR Let’s start with some positive news. According to the Small Business Administration, there are more than 28 million small businesses in the United States, which employ half of America’s workforce. Unfortunately, the not-so-good news is that stats published by SCORE…
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