By Nadine Leber, Expedition PR It’s not a secret. Creating an excellent customer experience helps companies build loyalty and maximize profits. Customer experience can be created through a number of initiatives and across all customer touch points from marketing to sales, billings, and service. The question is how can companies measure their overall customer experience…
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Eat, Tweet and Be Merry: Restaurants and Food Producers Use Social Media to Connect with Consumers
By Katja Schroeder, Expedition PR Restaurants, from five-star establishments to the local coffee shops around the corner, have discovered the power of tech, most notably in the form of social media. A good example is the food truck rave. Some of food trucks have amassed an impressive online following by Tweeting their daily specials, route…
Read MoreCleantech Open Northeast Arrives in New York City
By Katja Schroeder, Expedition PR Cleantech Open Northeast has arrived in New York City with an ambitious plan. Together with its partner NYC ACRE, New York City’s accelerator for clean technology and renewable energy companies, the Northeast team wants to challenge their counterparts in Silicon Valley. California currently holds the position as the largest clean…
Read MoreOn the Radar: Latin America’s Buzzing Startup Scene
By Andrés Uribe, Expedition PR Recently I had the opportunity to attend a PulsoSocial event at NYU titled PS10 Latin America and Technology. I left the event thinking ’watch out Silicon Valley, Silicon Alley, and anywhere in between. The Latin America startup scene is picking up traction.” Just last year private equity and venture capital…
Read MoreShared Economy: from ZipCars to “ZipDog”?
By Dennis Anderson, Katja Schroeder Sharing is not new. Entrepreneurs always thought of ways to save or make money with things they owned but not used all the time, such as renting out unused office space or large machinery. Some businesses are built on the premise of temporary sharing, such as the fence rentals for…
Read MoreProducts and Prototypes: Exciting Innovations from the “Technology You Can Touch” Event at NYU
By Andrés Uribe, Expedition PR We are always looking for examples of technologies that will change life as we know it, in a good and sustainable way. Last Tuesday, I had the pleasure of visiting NYU for a demo session called “Technology you can Touch”. Seeing startups boasting products that didn’t require a computer, smartphone,…
Read MoreBest Apps & Sites for Work and Play
The Spring 2013 Round-Up Selected by the Expedition PR Team As technophiles and tech fanatics, we are always looking for new apps and sites that allow us to work better, or simply have more fun. Here is a round-up of our current favorites. Best Apps and Sites for Work Among the most used apps is…
Read MoreIt’s a Mobile World: 3 Things To Learn From Large Enterprise Purchases
By Tress Fereday, Expedition PR It was the announcement that American Airlines purchased 17,000 of Samsung’s Galaxy Note “phablets” for their flight attendants that got my attention. Considering that the airline has already provided their pilots with 10,000 Apple iPad’s, I wondered why they switched hardware, and ultimately operating systems, for this purchase. Their PR…
Read MoreSmall Businesses in New York: Survival of the Fittest
By Katja Schroeder, Expedition PR Frank Sinatra knew about it. He even dedicated a song to it. New York City attracts people who have the perseverance to turn their dream into a reality. You not only meet these “kings of the hill” on Wall Street or Broadway; many of them are entrepreneurs who started a…
Read MoreInfographics, Comics and Memes: 3 Ways to Really Engage Your Audience
By Andrés Uribe, Expedition PR It’s no secret that visuals trump text updates when it comes to engagement over social media. A recent analysis from M Booth shows that on Facebook photo updates are liked two times more than text updates. Pinterest, a social media site that is exclusive to photo sharing, has recently beaten…
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