By Andrés Uribe, Expedition PR In case you haven’t heard, this Thursday, 3/14, is Pi Day! Pi day was started in 1988 by physicist Larry Shaw. The first celebration consisted of Larry, staff, and friends marching in a circle and consuming fruit pies. 25 years later, Pi Day has become an international event that’s used…
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Spend and Measurability: New Measurement Models to Optimize Marketing Budgets and Customer Engagement
By Nadine Leber Most marketing campaigns aim to increase sales. However, tracking the impact on sales for every marketing channel, and across channels, has been a bit like the search for the Holy Grail. Traditional measurement methods, geared towards analyzing the impact of each individual marketing tool, often distort the cumulative impact of the entire…
Read MoreInternational Women’s Day: Ode to two Female CEOs
By Katja Schroeder Did you know that International Women’s Day started in the early 1900’s in the United States? Today it is celebrated in countries around the world. There will be more than 200 IWD events in the U.S. alone, according to the International Women’s Day website. This year has a very fitting theme: The…
Read More5 Ways to Attend SXSW Without Ever Leaving the Office
By Andrés Uribe, Expedition PR SXSW is taking place this week and the entire Expedition PR team is super excited to be attending…spiritually and digitally. For all of those who also are unable to physically attend the festivities this year, we’ve assembled a list of five great ways to stay in the loop secondhand: 1….
Read MoretopPRagencies Ranked Expedition PR Among Top Ten Technology PR Shops
Newsflash, Brooklyn, NY, March 4, 2013 – The new industry evaluation organization topPRagencies ranked Expedition on sixth place in its ranking of top PR agency providers. topPRagencies evaluates and ranks PR agencies in the industry based on their core industries and their areas of service.
Read MoreHanging Up on Marissa; Starting a Google Hangout
By Katja Schroeder Marissa Mayer’s decision to ban telecommuting at Yahoo created uproar. For a moment the world seemed to go backwards. Yahoo’s announcement is giving working parents a sign that they have to choose between career and family, especially if other companies will follow suit. This is hard to swallow especially for women with…
Read MoreThe Good, the Bad, and the Ugly: Social Media and the Oscars
By Andrés Uribe, Expedition PR The 85th annual Academy Awards might have ended Sunday night, but come Monday afternoon and the social media party continues to rage on. A quick peek at Twitter shows that five of the top ten trending topics are still Oscar related. Here are a few social media highlights from this…
Read MoreSocial Media Week: Two Best Practices on How Businesses Can Use Hyperlocal and Social Marketing
By Andrés Uribe, Expedition PR It’s Social Media Week in NYC and our local team had the pleasure of attending the “Hyperlocal Goes Social” event this Tuesday hosted by the Brooklyn Chamber of Commerce. Panelists discussed best practices for using social media with a hyperlocal marketing strategy. Here are two especially effective strategies that were…
Read MoreCorporations, Social Entrepreneurs and Sustainable Development
By Shikha Nepal Entrepreneurs have long been known to be the “backbone” of economic growth and job creation. At the recent 2012 State of Entrepreneurship Address, the Ewing Marion Kauffman Foundation along with others called for state and local government policy changes to foster entrepreneurship and accelerate economic growth. As Schumpeter defined it an entrepreneur…
Read MoreWhy consumer brands NEED to be plugged into social media
By Andrés Uribe By now every company knows (or has been told) that if they don’t have a social media presence then they are missing out. But what exactly are they missing out on? When making a purchasing decision, who do consumers generally go to for advice? The people they trust, their friends. I’d be…
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