By Dennis Anderson and Katja Schroeder This article was published originally by Computers in Entertainment. What is your goal for 2013? Traditionally some of the top New Year’s resolutions include eating more healthy and working out more regularly. Sadly, “60% of gym memberships go unused and attendance is usually back to normal by mid-February,” according…
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CRM vs. CEM – What strategy should companies choose for building better customer relationships
Most companies have a focus on customer-centricity as part of their mission statement and corporate values. Social and mobile communications have changed the way companies engage with customers, blurring the lines between marketing, sales and service. The following post by Nadine Leber explores the difference between two predominant concepts for building strong relationships with customers…
Read MoreThe New World 2050: How Today’s Global PR Pros Can Help Solve Tomorrow’s Problems
This article was originally published by The Blue Book, Newsletter of the Center of Global Public Relations, UNC Charlotte By Katja Schroeder Three years ago, the United Nations revealed that the world’s population will increase to 9 billion by 2050. When the UN revealed this staggering number, governments, think tanks, NGOs and corporations started addressing…
Read MoreThe Wild Men of Borneo: MarCom Do’s (and Don’ts) Compliments of P.T. Barnum
By Tress Fereday My sisters recently both described some disobedient kids as the “Wild Men of Borneo.” I asked “are the men of Borneo really that wild?” Neither knew the origin of this strange phrase, and why the people of Borneo were being besmirched. So, I took to Google to find out.
Read MoreGuest Post: Progress on Economy at ASEAN Talks, But South China Sea Rocks the Boat
The following guest post was authored by Peggy Kek and originally published by Asia Foundation on November 28, 2012. By Peggy Kek This month, the Association of Southeast Asian Nations (ASEAN) was at the center of a flurry of diplomatic activity as members gathered in the Cambodian capital of Phnom Penh for the annual summit…
Read MoreWanted: Perfect Web TV Companion, Must be Mobile and Socially Connected
Originally published by ACM, Computers in Entertainment, on November 21, 2012. By Dennis Anderson and Katja Schroeder Wanted: Perfect Web TV Companion– Must Be Mobile and Socially Connected Die-hard fans of the TV series Sex and the City might remember the episode where Miranda’s passionate relationship with her TIVO hits a bump when the digital…
Read MorePolitics Gone Silly: 3 Places Communications Can Go Right … Or Wrong
By Tress Fereday With a presidential election looming, politics is the hot topic in media coverage, tweets, and office chatter. I get a chuckle out of the funniest tweets following big events like the debate. While you may be in business, not politics, there are lessons (good and bad) to be gained from this campaign…
Read More2 Things B2B Companies Can Gain From the Most Valuable Brand in the World
By Katja Schroeder In the recent 13th Annual “Best Global Brands” report by Interbrand, the top 100 most valuable brands were revealed. It is not surprising that Coke remains the top global brand for the lucky 13th year.
Read MoreThe Art of Communicating Sustainability – dOCUMENTA (13)
By Katja Schroeder After 100 days dOCUMENTA (13) just closed its doors in Kassel, Germany. Held every five years, the dOCUMENTA is one of the world’s largest contemporary art exhibitions. This year’s festival drew a record number of 860,000 visitors. Art works were showcased at a variety of venues across the entire city.
Read MoreCreating an “Autobahn” for Renewables – Germany is Putting the Transition to Renewables on the Fast Lane
Earlier this week, I attended a panel on Germany’s transition to renewable energies, hosted by the German American Chamber of Commerce at the German House in New York. In his welcome remarks, Dr. Oliver Schnakenberg, Deputy Consul General of the of the Federal Republic of Germany in New York, set the stage for the discussion…
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