Peggy Kek, a member of the larger Expedition PR team, was quoted in a Global Finance article about ASEAN. “Since the July meeting, China has appointed a mayor for islands within disputed waters, while diplomatic moves and press reports have revealed further tension within Asean, despite its release of a brief statement supporting peaceful resolution…
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The Evolution of Advertising Will Be Televised
Following is a repost of a post we co-authored for the Computers in Entertainment site By Dennis Anderson, Gali Einav, Katja Schroeder The business of television is stronger than ever. Today’s TV upfront market amounts to a record high of $18.5 billion. TV networks enjoyed double digit growth rates in cable and digital ad sales…
Read MoreHow Important Is the Concept of Sustainability For Companies Today?
By Shikha Nepal Globalization together with technological advancement has brought immense economic opportunities for businesses and organizations worldwide. The world has become one. As a result, problems and issues are shared. They impact everyone around the globe. This is the reason why recent dramatic changes within the global economic, political and social forefront have not…
Read More3 Components of Media Training for Today’s Digital Landscape
By Tress Fereday If you own a businesses, or hold a senior position at a thriving company, chances are you will speak to media. The haughty execs who decide to wing it usually produce disastrous results. (Some of those horror stories could fill an entire series of books, but we’ll save that for another time.)…
Read MoreTalkin’ Trash
By Katja Schroeder Among my favorite green networking events in New York is the Green Breakfast Club. While the organization’s main goal is to facilitate a resource exchange between attendees, I also value it as a source for inspiration and learning. The event’s keynote speakers typically share their personal sustainability journey with its twists and…
Read MoreThe 5 Marketing Mistakes Great Businesses Avoid
By Tress Fereday and Katja Schroeder It is official. What you don’t know about Marketing can hurt you ̶ and your business. Unfortunately the business world is littered with companies that jeopardize their long-term viability in the quest for short-term market dominance. After a decade and a half of consulting with companies of all sizes…
Read MoreWhat does it take for NYC’s biotech sector to sizzle?
By Rhea Galsim New York’s vibrant neighborhood Tribeca is home to one of the city’s most dynamic incubators, NYU-Polytech Varick. Last week NYU-Polytech Varick hosted a Meetup event on New York’s biotech sector. A panel of speakers including Dr. Liam Ratcliffe of New Leaf Ventures, Michael Lamprecht of Cellanyx Diagnostics, Andrew Koopman of NYU’s New…
Read MoreIs Energy Waste Giving You the Summer Chills?
A Call for a More Environmentally Friendly Office Temperature Standard
By Katja Schroeder The dog days of summer have begun; time to whip out a woolen cardigan for the office. It’s a summer ritual in New York. Outside the temperatures go up, inside office buildings the temperatures drop. As I am writing this, it is freezing cold in here. As I forgot to bring a…
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Spreading Innovation from the Big Apple Across the Empire State
By Katja Schroeder Stories and discussions have been abuzz of New York City moving up the ranks as an incubator for tech companies. It is now the fastest growing tech center behind Silicon Valley, according to the Center for an Urban Future. However, what seems to not be as well known is that there are…
Read MoreThe Poverty Cycle and Women: Beyond Educating the Girl Child
By Peggy Kek In a 2010 study1 conducted by UBS and INSEAD, it was noted that the charitable cause which Asian families most supported was education. We’ve all heard the adage, “When you educate a girl, you educate a community, or a generation, or even a nation.” How is that?
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