By Julian Steinforth, Expedition PR On June 12- 13, 2014 technologists, hackers, entrepreneurs and artists came together for the annual Northside Tradeshow, which was held as part of the Northside Festival in Brooklyn and featured tracks on innovation, music and film. A range of companies, from mobile apps to 3D printing companies, and vertical garden…
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3 Easy Ways to Measure the Impact of Your Communications Campaign
By Katja Schroeder, Expedition PR Measuring the results of a public relations campaign goes beyond counting clips. While it is gratifying to read a positive story about your company in the Wall Street Journal or TechCrunch, it is even more gratifying to evaluate the story’s business impact. Some measurement methods can show how the…
Read More8 Tips on How to Get Market Visibility on a Shoestring Budget as a Startup
by Katja Schroeder, Expedition PR As a startup, chances are that you only have a limited budget for your marketing program. However, getting market visibility is crucial to your business success. How can you compete against large companies with vast marketing resources? Public relations can be a powerful and efficient tool to reach your customers,…
Read MoreFive Apps That Let You Participate In The FIFA World Cup 2014 in Brazil from Home
By Julian Steinforth, Expedition PR The FIFA World Cup 2014 in Brazil is around the corner. The opening game will take place this Thursday, June 12, at 4pm EST. Americans are lucky this year as the time difference to Brazil is only one hour from the East Coast. However, not everyone might be able…
Read MoreBuilding Your Business’s Twitter Presence from Scratch
By Andrés Uribe, Expedition PR If a Tweet is published from an account with no followers, was it ever really published? Ok, I’m kidding of course, but if you’re reading this I’m sure you know how frustrating Twitter can be when you’re just starting off and have a small following. The fact of the matter…
Read MoreEight Industry Events to Keep on the Radar for your Q3 Marketing Planning
By Julian Steinforth, Expedition PR As the second quarter of the year is coming to an end, here are some of the key events (sorted by date) that should be on your radar for potential marketing and communications activities in Q3. Entertainment Software Association E3, June 10 – June 12, 2014, Los Angeles, CA E3…
Read MoreThe DOs and DON’Ts of Determining a Marketing & PR Budget
By Andrés Uribe, Expedition PR Whether you’re a startup or an established company, choosing an appropriate budget to promote your product/company can be a difficult task at times. Here are two points to consider when preparing this budget: Do: Consider your goals. The first step of an effective marketing and PR budget is to consider…
Read MoreA Few Tips to Start Your Crowdfunding Campaign
By Julian Steinforth, Expedition PR To find out more about crowdfunding best practices, I recently attended the webinar “Learnings from Crowdfunding” with and the author Johanna Lehmann, author of “How to Love San Francisco” who is currently running her own campaign on Indiegogo. The webinar was hosted by EFactor Webinar. Here is a quick…
Read MoreHighlights from Mayor Bill de Blasio’s Keynote at Internet Week NY
By Andrés Uribe, Expedition PR “A successful city thrives on the kind of disruption new technology brings,” explained Mayor Bill de Blasio at his Internet Week NY Keynote address. And Mayor de Blasio plans to do all he can to keep technology at the forefront of his agenda while mayor of New York City. Here…
Read More3 Marketing & PR Practices that Startups and Small Businesses Can Adapt from Large Corporations
By Julian Steinforth, Expedition PR In many ways large companies and startups organizations have a different business culture, level of bureaucracy and organizational structure. They also have different pain points. While startups and small businesses are struggling with a limited budget and lack of in-house expertise, large organizations often have an abundance of resources…
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