By Katja Schroeder, Expedition PR Wanted are technology solutions that help improve resource management, education, health and public safety, among other challenges On May 6, a diverse mix of of developers, engineers, designers, marketers and content experts, gathered at the AppNexus office in Manhattan for the NYC BigApps 2014 kick-off. New York City’s 5th…
Read MoreViews
Pro Tip: Social Media Tools That Will Change Your Life
By Andrés Uribe, Expedition PR Most people know that, and in case you didn’t know, there are many social media tools out there for you to explore. Some, like Hashtracking and Hootsuite, can be very helpful with managing multiple accounts or keeping tabs on a marketing campaign’s hashtag. Other social media tools, like Bad Luck…
Read MoreGrowable Meat Alternatives and Amphibious Recreation Vehicles for the Future – Brooklyn Research is Shaping the Future Out of a Small Lab in Brooklyn
By Julian Steinforth, Expedition PR On an ongoing bases we have reported about the Brooklyn tech evolvement over the last couple of years. But beside Brooklyn’s flagships such as the Brooklyn Navy Yard or DUMBO, smaller organizations also contribute to Brooklyn’s growing tech environment. One of them is Brooklyn Research.org, a co-research space for…
Read MoreHow to Ace Your Next Media Interview
By Andrés Uribe, Expedition PR Have an interview with a reporter coming up and you’re nervous about what they will ask you? Think they’re going to drill you with questions and twist your words for the most sensational article possible? Well, unless you’re being interviewed by Rita Skeeter, you have nothing to worry about. What…
Read MoreWhat is the best launch platform for your product?
By Katja Schroeder, Expedition PR The following is an excerpt from our most recent addition to our eBook Startup Series, Product Launch Marketing: Tips & Tricks. To download the complete eBook for insights on what to consider when launching your next product, follow this link: http://www.expeditionpr.com/pr-resources/ebook-product-launch-marketing-tips-and-tricks/ One of the most frequently asked questions is…
Read MoreBooth Marketing at NY Tech Day 2014
By Julian Steinforth, Expedition PR What makes a great trade show booth? Flashy signs? Free swag? Booth babes? While these all might seem like nice gimmicks, and might work at attracting eyeballs to your booth, to a certain extent…do they actually help you get the leads you came to the trade show for? While…
Read MoreNY TechDay 2014 Company Roundup
By Andrés Uribe, Expedition PR NY TechDay 2014 had the masses turning out in droves to Pier 92 all day yesterday. The event boasted 400 exhibitors and around 10,000 attendees to get a free glimpse at the future of tech in NYC. While exhibiting at NY TechDay, I had the opportunity to walk the floor…
Read More5 Ways to Make a Difference on Earth Day
By Katja Schroeder, Expedition PR Wake up, it’s Earth Day. Marketers started drumming up support for Earth Day campaigns weeks ago. It’s not too late to participate. There will be a large number of local and virtual events – organized by government agencies, non-profits and corporation – that you can take part in to show…
Read MoreDon’t miss these 4 Brooklyn Tech Meetups
By Julian Steinforth, Expedition PR The tech scene in Brooklyn is thriving and has attracted a great mix of startups, established companies and incubators. While most of New York City’s tech events listed on Gary’s Guide still take place in Manhattan, don’t overlook the Brooklyn tech mixers. Here are our top four picks for tech…
Read MoreSummer in the City: Work Outings for Small Offices on Small Budgets
By Andrés Uribe, Expedition PR We’ve all heard of the lavish corporate retreats that large companies are at times known to take; flying the whole team to Las Vegas or some other resort destination all for the sake of team building and increasing employee engagement. And while there might be some merit to playing host…
Read More