By Julian Steinforth, Expedition PR The New York tech industry is one of the city’s largest job creators, and not just in tech. According to a just released study conducted by HR&A Advisors and commissioned by the Association for a Better New York, Citi, Google and NY Tech Meetup, , New York City tech…
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NYC Startups, Know Your Incubators
By Andrés Uribe, Expedition PR While there’s a lot of talk about startups in NYC and incubators to help fuel these growing businesses, not all incubators are one size fits all. Fact is, no matter what type of company it is that you’re working on, there is an incubator for you. Here are a few…
Read MoreExciting Month Ahead: Tech Triangle U, NY Tech Day, and Tasting Brooklyn
By Andrés Uribe, Expedition PR Spring is upon us and isn’t it sweet! After being holed up in the office all winter, clinging to the heater, the Expedition PR team is excited to get out and attend some great events going on in Brooklyn and Manhattan. Here’s a quick look at where you can find…
Read MoreHollywood’s A-List Rules Twitter
This post was originally published by ACM Computers in Entertainment on March 31, 2014. Ellen DeGeneres Group Selfie During the Oscars Proofs Entertainment Content Rules Social Media and Shows the Marketing Power of the Second Screen By Katja Schroeder, Expedition PR Ellen DeGeneres’ group selfie featuring herself, 10 A-list celebrities and the brother of Academy…
Read MoreMagnolia Bakery Steps Up Their Marketing Efforts with MasterCard Partnership
By Andrés Uribe, Expedition PR New York City’s cupcake icon, Magnolia Bakery, stepped up their marketing recently with a key partnership with MasterCard and participation in the Priceless Surprises and MasterPass programs. Kicking off the partnership, Magnolia Bakery participated in a Priceless Surprises campaign with MasterCard on January 31st. Through the campaign, MasterCard holders were…
Read MorePreparing for your Product Launch: Choosing a Communications Mix
By Andrés Uribe, Expedition PR As our 2nd ebook, Preparing for your Product Launch is nearing the end of production, we thought we’d give you another sneak peek at what’s in store for you. Chapter 4 will cover how to choose your communications mix. Here is a quick preview: Once you’ve chosen a target audience…
Read MoreMarketing Planning: Watch Out for These 7 Events in Q2
by Julian Steinforth, Expedition PR As the first quarter of the year is coming to an end, here are some of the key events (sorted by date) that should be on your radar for potential marketing and communications activities in Q2. 1. Earth Day, April 22, 2014, Worldwide Hashtag: #earthday With more than 1…
Read MorePreparing For Your Product Launch: Knowing When You’re Ready
By Andrés Uribe, Expedition PR Before you launch your product there are two important questions you have to ask yourself: 1) If everyone I’m alerting about my product’s launch decided to check out what I have to offer, am I prepared to offer them all a great customer experience? 2) If they all told three…
Read MoreHighlights from SXSWi 2014
By Andrés Uribe, Expedition PR SXSWi 2014 was amazing, or so I’ve been told. Although I did not actually get to attend this year’s festival, yet again, I was able to stay digitally up to date on event happenings from the comfort of my office. Wrapping up today, March 11th, this year featured some great…
Read More7 Clean Tech & Sustainability Bloggers To Follow
By Katja Schroeder, Expedition PR We like technology in all of its forms and facets. One of the most exciting areas of technology is how it drives sustainable development forward. Technology innovation opens up new ways to protect the environment, be more resource efficient and find better socioeconomic models. It is a vast…
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