By Julian Steinforth, Expedition PR Americans are spending an average of two hours per day on their mobile devices, according to a Pew study. A sizable portion of that time is dedicated to searching for information online, presenting a huge opportunity for marketers. And, searching for information has become even easier. Last September Google launched its new…
Read MoreViews
GSMA Mobile World Congress 2014 Highlights
By Andrés Uribe, Expedition PR Over the past four days business leaders and enthusiasts of the mobile technology industry flooded the city of Barcelona, Spain, as they played a part in shaping the future of mobile. Once a year since 2006 Groupe Spéciale Mobile Association (GSMA) hosts the Mobile World Congress in Barcelona (before Barcelona…
Read MoreNew York is a Melting Pot for the Food and Tech Industries
By Katja Schroeder, Expedition PR 2014 will be the breakthrough year for Food Tech companies. This January at CES in Las Vegas, Yahoo announced with great fanfare the launch of two new digital magazines – Yahoo Food and Yahoo Tech. Both online publications boast a high caliber editorial team, led by Katie Couric and David…
Read MoreChanging the World One App at a Time: Apps for Social Good
By Andrés Uribe, Expedition PR We are all familiar with brands that have used apps to help promote and support their various products. Heineken, Domino’s Pizza, Zippo Lighter, and Toys “R” Us are just a few examples of brands that are active in releasing mobile apps that complement their offerings. Well this marketing strategy isn’t…
Read More10 Questions for Idil Cakim on Word of Mouth
By Katja Schroeder, Expedition PR The explosion of social media channels has heightened the need for companies to build and manage their online reputation. It also has created opportunities to spread word of mouth messaging through mobile and social channels. We sat down with Idil Cakim to discuss tips and tricks for building online advocacy…
Read More5 Apps To Help You Out During a Snow Storm
By Andrés Uribe, Expedition PR It’s snowing out! The winter of 2013/14 is already shaping up as one to remember. With multiple snowstorms hitting the northeast and parts of the south, and people in places like Raleigh and Atlanta dealing with snow these cities just aren’t built to handle, everyone needs to do their part…
Read MoreThe Yelp Society – Thoughtless Reviews with Real Consequences
By Andrés Uribe, Expedition PR Professional critics generally visit a restaurant several times before writing a review. Yelpers on the other hand may shoot out a horrible review after only walking by an establishment. Regardless of how the review gets on your page, or how much thought went into it before going up, Yelp reviews…
Read MoreWinter Olympics 2014 in Sochi – A Good Candidate to Break the New Social Media World Record
By Julian Steinforth, Expedition PR With today’s start of the broadcast of the Winter Olympics in Sochi, Russia, millions of people will be tied to their TV and computers screen to watch their favorite winter sports and cheer on their home country’s teams. Big sport events such as the FIFA World Cup, the Super Bowl…
Read MoreSuper Bowl XLVIII Social Media Updates: More Entertaining Than the Actual Game?
By Andrés Uribe, Expedition PR Go ahead, update that status, you’re not missing much on the TV screen anyways. There’s no way around it, Super Bowl 48 was a blowout that made for a rather yawn inducing evening. If not for the ads, Bruno Mars and the Red Hot Chili Peppers halftime performance, and the social…
Read MoreTechnical.ly Brooklyn Puts a Spotlight On Diversity In Tech
By Julian Steinforth, Expedition PR On Tuesday Technical.ly Brooklyn, a news organization and community builder covering technology, hosted the “DIVERSITY In/ Tech” event at the Brooklyn Navy Yard Center. After a warm welcome by Brooklyn borough president Eric Adams the event started with a panel discussion on the state of science, technology, engineering, and math…
Read More