By Andrés Uribe, Expedition PR

There was a time when you use to remember your close friend’s phone numbers, carry around an address book for your not-so-daily contacts, and have an even bigger Rolodex in your office for your business contacts. This was also before people had cell phones that stored the numbers of all your contacts, making memorizing a number obsolete. This is all obvious, but worth thinking about.
At what point will phone companies allow customers to substitute phone numbers for usernames? Think for a moment how many IP addresses you have memorized. Now think how many domain names you know. What if every time you wanted to Google something, you first had to enter the IP address 74.125.239.131 instead of just typing in www.google.com? Just like google.com is the user-friendly version of the IP address you are trying to find, I think phone companies should allow their customers to choose more intuitive usernames that link back to their phone numbers.
In order to help start this process, I’m working on a service, Lukly, that will allow users to access their contacts from any phone via text message login. After saving their contacts to Lukly servers, a user will only need to remember the 5 digits Lukly number, their login information, and the name of the person they wish to contact. Private beta is coming soon, please sign up at www.lukly.co.
This post originally appeared on the blog Audidigital. It was reposted with permission.