By Julian Steinforth, Expedition PR The idea behind Content Marketing is that compelling content attracts customers. An organization creates materials that are relevant for its audiences, such as industry news, white papers, e-books, infographics or case- studies. The key challenge most content creators face is measurement. Which key performance indicators should they pick to measure…
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JOBS to Open Up Equity Crowdfunding, Tread With Caution
By Andrés Uribe, Expedition PR The Jumpstart Our Business Startups Act, commonly known as the JOBS act, is inherently a great thing for small businesses. Part of this piece of legislation will serve to amend archaic rulings regarding the advertising of equity issuances to the public. This is aimed at allowing ordinary unaccredited investors the…
Read MoretopPRagencies Ranked Expedition PR Among Top Ten Technology PR Shops
Newsflash, Brooklyn, NY, March 4, 2013 – The new industry evaluation organization topPRagencies ranked Expedition on sixth place in its ranking of top PR agency providers. topPRagencies evaluates and ranks PR agencies in the industry based on their core industries and their areas of service.
Read MoreIs Energy Waste Giving You the Summer Chills?
A Call for a More Environmentally Friendly Office Temperature Standard
By Katja Schroeder The dog days of summer have begun; time to whip out a woolen cardigan for the office. It’s a summer ritual in New York. Outside the temperatures go up, inside office buildings the temperatures drop. As I am writing this, it is freezing cold in here. As I forgot to bring a…
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Spreading Innovation from the Big Apple Across the Empire State
By Katja Schroeder Stories and discussions have been abuzz of New York City moving up the ranks as an incubator for tech companies. It is now the fastest growing tech center behind Silicon Valley, according to the Center for an Urban Future. However, what seems to not be as well known is that there are…
Read MoreThe Poverty Cycle and Women: Beyond Educating the Girl Child
By Peggy Kek In a 2010 study1 conducted by UBS and INSEAD, it was noted that the charitable cause which Asian families most supported was education. We’ve all heard the adage, “When you educate a girl, you educate a community, or a generation, or even a nation.” How is that?
Read MoreCloud Expo 2012 – An Introduction to Big Data and Cloud Computing as Value Creators
By Rhea Galsim, Expedition PR In June I had the opportunity to attend the International Cloud Computing Expo 2012 in New York. The flagship theme was Big Data & Cloud Computing. The four-day event was packed with speaker sessions and learning tracks, along with floor exhibits where IT and cloud vendors presented their latest services…
Read MoreWith Sustainability Rising on the C-Suite Agenda, is Green IT a Game Changer?
By Dennis Anderson, PhD Green IT continues to be one of the most discussed topics this year, along with virtualization and cloud computing. Those of us who have been in IT know very well that some of these things are nothing new. When the old things come back with new names, however, it usually means that they…
Read MoreLatest Case Study: Thicket iPad Reboot
In December 2011 the Expedition PR team supported Interval Studios with the reboot of their iPad app Thicket. The interactive art app for handhelds was featured in key consumer tech media and achieved 42,000 downloads world wide within a month. Read the case study here:
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