By Julian Steinforth, Expedition PR The idea behind Content Marketing is that compelling content attracts customers. An organization creates materials that are relevant for its audiences, such as industry news, white papers, e-books, infographics or case- studies. The key challenge most content creators face is measurement. Which key performance indicators should they pick to measure…
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topPRagencies Ranked Expedition PR Among Top Ten Technology PR Shops
Newsflash, Brooklyn, NY, March 4, 2013 – The new industry evaluation organization topPRagencies ranked Expedition on sixth place in its ranking of top PR agency providers. topPRagencies evaluates and ranks PR agencies in the industry based on their core industries and their areas of service.
Read MoreWith Sustainability Rising on the C-Suite Agenda, is Green IT a Game Changer?
By Dennis Anderson, PhD Green IT continues to be one of the most discussed topics this year, along with virtualization and cloud computing. Those of us who have been in IT know very well that some of these things are nothing new. When the old things come back with new names, however, it usually means that they…
Read MoreLatest Case Study: Thicket iPad Reboot
In December 2011 the Expedition PR team supported Interval Studios with the reboot of their iPad app Thicket. The interactive art app for handhelds was featured in key consumer tech media and achieved 42,000 downloads world wide within a month. Read the case study here:
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