By Julian Steinforth, Expedition PR The idea behind Content Marketing is that compelling content attracts customers. An organization creates materials that are relevant for its audiences, such as industry news, white papers, e-books, infographics or case- studies. The key challenge most content creators face is measurement. Which key performance indicators should they pick to measure…
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Booth Marketing at NY Tech Day 2014
By Julian Steinforth, Expedition PR What makes a great trade show booth? Flashy signs? Free swag? Booth babes? While these all might seem like nice gimmicks, and might work at attracting eyeballs to your booth, to a certain extent…do they actually help you get the leads you came to the trade show for? While…
Read MorePR Counsel On Demand
By Katja Schroeder, Expedition PR Companies have different communications needs. They depend on the industry, market position, business stage and resources. Communications professionals dedicate endless hours to developing the perfect PR strategy and program, based on their company’s specific situation. Outside help – through agencies – is available. We certainly always love to help. Through…
Read MoreForget Diamonds. Social Media Are A Women Entrepreneur’s Best Friend
By Patricia Martinez, Expedition PR According to a recent study from the National Federation of Independent Businesses called Small Business: Lessons from the Recession, in 2007 less than 4% of women-owned businesses used social media for business purposes. Fast forward five years, the picture had dramatically changed. Half of the women-owned businesses were using a…
Read MoreIt’s a Mobile World: 3 Things To Learn From Large Enterprise Purchases
By Tress Fereday, Expedition PR It was the announcement that American Airlines purchased 17,000 of Samsung’s Galaxy Note “phablets” for their flight attendants that got my attention. Considering that the airline has already provided their pilots with 10,000 Apple iPad’s, I wondered why they switched hardware, and ultimately operating systems, for this purchase. Their PR…
Read MorePolitics Gone Silly: 3 Places Communications Can Go Right … Or Wrong
By Tress Fereday With a presidential election looming, politics is the hot topic in media coverage, tweets, and office chatter. I get a chuckle out of the funniest tweets following big events like the debate. While you may be in business, not politics, there are lessons (good and bad) to be gained from this campaign…
Read More2 Things B2B Companies Can Gain From the Most Valuable Brand in the World
By Katja Schroeder In the recent 13th Annual “Best Global Brands” report by Interbrand, the top 100 most valuable brands were revealed. It is not surprising that Coke remains the top global brand for the lucky 13th year.
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