By Andrés Uribe, Expedition PR The term Mommy Blogger can tend to invoke thoughts of a mother balancing her newborn in one hand while switching off between preparing dinner and writing a new blog post on the topic of parenting with the other hand. While it is true that at some point most mommy bloggers might…
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Written Communications Leads to More Interesting Conversations, Says Study: Insights for Social Media Marketers
By Emily Kuo, Expedition PR A recent study by professors at the Wharton School of the University of Pennsylvania entitled ‘Communication Channels and Word of Mouth: How the Medium Shapes the Message’ concluded that written communication leads to more interesting and thoughtful conversation about companies and brands. The authors, Jonah Berger and Raghuram Iyengar, conducted laboratory experiments…
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