Case Study: The Opening of Falansai Vietnamese Kitchen By Katja Schroeder, Expedition PR One of the industries that technology is changing dramatically for the better is the food and restaurant business. Technology spurred the creation of new types of food services and is helping restaurants with their operations and marketing. There is a…
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Getting Ready for 2014: Watch Out for These 7 Events in Q1
By Julian Steinforth, Expedition PR Here are some of the key events (sorted by date) that should be on your calendar for the first quarter of 2014. Remember how Oreo showed us that “you can still dunk in the dark” when the lights went out at the last Super Bowl? Even when you are not…
Read MoreDogfish Accelerator Demo Day Lesson #1: Producing Film and New Media Content Starts With Audience Engagement
By Julian Steinforth, Expedition PR Last Friday the Dogfish Accelerator Demo Day took place at the Microsoft Technology Center in New York City. For the very first time film production companies pitched their projects to the investment and entertainment community, taking a page from the tech industry playbook. Inspired by the TechStars model, eight production…
Read MoreMobile Takes the Lead: Mobile App Marketing Drives Reviews, Downloads, Industry Distinctions
By Katja Schroeder, Expedition PR It’s easy to see that we’re living in a mobile world. The Mobile Marketing Association just released their research indicating that mobile marketing is projected to represent more than $400 billion to the U.S. economy in two short years. A recent Developer Economics report by Vision Mobile showed that developers…
Read MoreThink in #Hashtags
By Katja Schroeder, Expedition PR A common practice in media and messaging workshops is to develop a message house based on three pillars, with each pillar representing a core message. The house always has a roof and the roof has room for a sentence that describes the company’s overall mission. Putting a company’s mission into…
Read MoreStartups Get Serious: The First PR Push for the Company Launch
Free eBook Series Offers Help to Launch New Company By Katja Schroeder, Expedition PR Let’s start with some positive news. According to the Small Business Administration, there are more than 28 million small businesses in the United States, which employ half of America’s workforce. Unfortunately, the not-so-good news is that stats published by SCORE…
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