By Katja Schroeder, Expedition PR Wake up, it’s Earth Day. Marketers started drumming up support for Earth Day campaigns weeks ago. It’s not too late to participate. There will be a large number of local and virtual events – organized by government agencies, non-profits and corporation – that you can take part in to show…
Read MoreTag: CSR
Innovation and Technology for Social Enterprises
By Patricia Martinez, Expedition PR Social enterprises and profit are not mutually exclusive anymore. An increasing number of for-profit organizations have been embracing this new paradigm and started incorporating the social enterprise mindset in their operations and strategic objectives. In November, UN’s Social Policy and Development Division (DESA) published a report on Innovation and Technology…
Read MoreTrick-Or-Treat for UNICEF Today
Here is one of our favorite treats and a bit of a good trick to celebrate Halloween. UNICEF’s trick-or-treat campaign encourages school children to help kids in need. Kids can trade part of their Halloween candy bounty for money and store the donations in a UNICEF collection box. The collected money will go towards UNICEF’s…
Read MoreSustainability and Financial Reporting in the Age of Transparency
Companies are using integrated online reports to engage stakeholders By Patricia Martinez, Expedition PR Sustainability reporting has evolved from a “nice-to have” to “must-have” for Fortune 500 companies, in addition to the obligatory financial reports. While tracking and disclosing sustainability data can be cumbersome, disclosing sustainability information has evolved as welcomed channel to build trust…
Read MoreSolar Lights: A Business Idea Born on the Beach
By Katja Schroeder, Expedition PR Summer just started and July Fourth is around the corner. We are ready to hit the beach to spend some time in the sun with friends and family over the holidays. While for most people the beach is a venue to relax and leave the wheeling and dealing of the…
Read More