By Julian Steinforth, Expedition PR There is not shortage of articles that offer advice on how to create marketing content that can go viral. However, nobody can tell you for sure what mechanism works behind the phenomenon of viral campaigns: content that gets shared and commented on by millions of people worldwide. The foundation of…
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These Social Media Marketing Campaigns Scored Gold During The FIFA World Cup (Part II)
By Julian Steinforth, Expedition PR The first part of the article on how the FIFA World Cup was breaking new records for social media marketing discussed the level of social media activities on Twitter, Facebook, and Instagram, among others, as well as the type of content that was shared by millions of soccer fans around…
Read MoreHollywood’s A-List Rules Twitter
This post was originally published by ACM Computers in Entertainment on March 31, 2014. Ellen DeGeneres Group Selfie During the Oscars Proofs Entertainment Content Rules Social Media and Shows the Marketing Power of the Second Screen By Katja Schroeder, Expedition PR Ellen DeGeneres’ group selfie featuring herself, 10 A-list celebrities and the brother of Academy…
Read MoreNew York is a Melting Pot for the Food and Tech Industries
By Katja Schroeder, Expedition PR 2014 will be the breakthrough year for Food Tech companies. This January at CES in Las Vegas, Yahoo announced with great fanfare the launch of two new digital magazines – Yahoo Food and Yahoo Tech. Both online publications boast a high caliber editorial team, led by Katie Couric and David…
Read More10 Questions for Idil Cakim on Word of Mouth
By Katja Schroeder, Expedition PR The explosion of social media channels has heightened the need for companies to build and manage their online reputation. It also has created opportunities to spread word of mouth messaging through mobile and social channels. We sat down with Idil Cakim to discuss tips and tricks for building online advocacy…
Read MoreWinter Olympics 2014 in Sochi – A Good Candidate to Break the New Social Media World Record
By Julian Steinforth, Expedition PR With today’s start of the broadcast of the Winter Olympics in Sochi, Russia, millions of people will be tied to their TV and computers screen to watch their favorite winter sports and cheer on their home country’s teams. Big sport events such as the FIFA World Cup, the Super Bowl…
Read MoreSocial Media and Data Analytics are Main Ingredients for Good Restaurant Marketing Recipes
Case Study: The Opening of Falansai Vietnamese Kitchen By Katja Schroeder, Expedition PR One of the industries that technology is changing dramatically for the better is the food and restaurant business. Technology spurred the creation of new types of food services and is helping restaurants with their operations and marketing. There is a…
Read MoreHoliday Shopping 2013: Watch out for Santa’s new digital elves and reindeers
By Dennis Anderson, St. Francis College, and Katja Schroeder, Expedition PR This blog post was originally published by ACM – Computers in Entertainment. Forget chimney sweeping, Santa is sending gifts by same-day courier and his elves are roaming virtual shopping malls to stuff your stockings. This year’s holiday shopping is on track to set…
Read MoreDogfish Accelerator Demo Day Lesson #1: Producing Film and New Media Content Starts With Audience Engagement
By Julian Steinforth, Expedition PR Last Friday the Dogfish Accelerator Demo Day took place at the Microsoft Technology Center in New York City. For the very first time film production companies pitched their projects to the investment and entertainment community, taking a page from the tech industry playbook. Inspired by the TechStars model, eight production…
Read MoreGerman Social Media Networks: Xing The Rising Star and Yelp Entering The Market
By Julian Steinforth, Expedition PR According to a ComScore report, 46.4 million people are accessing social media services via their PC in Germany. With a population of over 81 million people, half of the country is regularly online. 17.3 million Germans are checking in on social networks daily for news . Half of those (8.4…
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