By Katja Schroeder, Expedition PR A common practice in media and messaging workshops is to develop a message house based on three pillars, with each pillar representing a core message. The house always has a roof and the roof has room for a sentence that describes the company’s overall mission. Putting a company’s mission into…
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Small Businesses in New York: Survival of the Fittest
By Katja Schroeder, Expedition PR Frank Sinatra knew about it. He even dedicated a song to it. New York City attracts people who have the perseverance to turn their dream into a reality. You not only meet these “kings of the hill” on Wall Street or Broadway; many of them are entrepreneurs who started a…
Read MoreWhat does it take for NYC’s biotech sector to sizzle?
By Rhea Galsim New York’s vibrant neighborhood Tribeca is home to one of the city’s most dynamic incubators, NYU-Polytech Varick. Last week NYU-Polytech Varick hosted a Meetup event on New York’s biotech sector. A panel of speakers including Dr. Liam Ratcliffe of New Leaf Ventures, Michael Lamprecht of Cellanyx Diagnostics, Andrew Koopman of NYU’s New…
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