Recap: Brooklyn Tech Meetup on 3D- Printing

By Julian Steinforth, Expedition PR

Brooklyn Tech Meetup 3d printingBrooklyn, August 26, 2014 – I was a little early for the Brooklyn Tech Meetup at Huge’s offices in Dumbo.  So I had time to go to the waterfront and enjoy the view of the Manhattan skyline that gleamed in the sunset. With such a start I expected the Meetup to be a great event – and I was not disappointed. After a short pitch by Heatseek NYC, one of the Big Apps Competition winners, Maureen Coiro and Ben McCallum of the Brooklyn-based 3D – manufacturer MakerBot went on stage. Maureen began with an introduction about the company, and  how 3D- printing will lead into the next industrial revolution. Creative minds only need a desktop computer, tablet, smartphone and a desktop 3D- printer to transform the way we do business. MakerBot is setting up an ecosystem for the 3D-Printer community. So far they have built an app that allows 3D-printer users to monitor and control the printing process and among their online community MakerBot thingiverse, pioneers are freely sharing their blueprints and 3-D models.

3D-printing can be applied in a variety of fields, starting from architects and designers, who 3D- print their models, over to educational institutions that e.g. multiply dissection kits for students or do other amazing projects. For example, the MacArthur Barr Middle School built their own racing cars for their CO2 Drag Race with the help of 3D-printing. And of course there is a consumer side. Consumer use 3D-printers to build bird houses, personalize phone cases, and create jewelry and toys, among others. Continue reading


10 Must-Read Publications For Startups

By Julian Steinforth, Expedition PR

Photo: Markus Spiske

Photo: Markus Spiske

Last week we published an article on “Books You Want To Read This Summer” and before that we recommended “A Few Sites To Follow The News And Get Ideas”.  This time we put together a few blogs and publications that we think every entrepreneur should read to stay ahead of the curve.

WSJ “The Accelerator” Column

In the Wall Street Journal column “The Accelerator”, startup mentors are discussing strategies and challenges of creating a new business. The blog shares different viewpoints and experiences of entrepreneurs, angel investors and venture capitalists. It’s a must-read for every aspiring and serial entrepreneur. @wsjstartup


Every company we talk to wants to be covered by TechCrunch. It is one of the biggest news sites to cover disruptive IT startups and large companies, such as Google, Apple and Facebook. We call it “the daily bread” of the tech industry. @TechCrunch  Continue reading


The New Virtual P2P Incubator of St. Francis College’s Center of Entrepreneurship Supports Startups and Small Businesses in New York City

By Katja Schroeder, Expedition PR


Earlier this year, I joined the Advisory Board of the newly created Center of Entresfc-p2p-virtual-incubatorpreneurship at St. Francis College. The Center is an amazing initiative by the college to inspire entrepreneurial thinking among students and support New York based entrepreneurs with the school’s expertise and resources. Since its launch past September the Center has developed a cross-disciplinary entrepreneurship curriculum for students that already jump started the first business ideas by SFC students. The Center also brought together a network of partners that strive to help entrepreneurs and small businesses prosper in New York City.

To provide support for entrepreneurs that are not SFC students, the Center just launched a Person-to-Person (P2P) Virtual Incubator. To P2P Virtual Incubator addresses the need of many entrepreneurs: get advice in response to specific challenges the company faces.

Continue reading


8 Must-Have PR & Marketing Assets For Your Product Launch

By Katja Schroeder, Expedition PR


check_list_greenYour product is ready to be revealed. You are planning a targeted PR and marketing campaign to get it off the ground with the right positioning. Take a look at our check list of marketing and PR essentials that you should have in place for the launch.


1. Corporate backgrounder: Prepare a 1-2 page document that describes your company and the value proposition of your product in simple language. Keep executive bios as add-ons on file to show the strengths of the management team.
2. Visuals: Pictures and videos are the most shared content. Prepare screen shots (high res and low res) that can be shared with the media and via social media channels.
3. Product demo: If you can see it, you believe it. A short product demo video can win reporters – and potential customers over – in less than 2 minutes.
4. Key words: Identify the 3 top key words that you want to own. Those key words should be represented in all your media materials, product brochures, social media posts and website text.

Continue reading


Northside Tradeshow 2014 Roundup

By Julian Steinforth, Expedition PR

northside_stageOn June 12- 13, 2014 technologists, hackers, entrepreneurs and artists came together for the annual Northside Tradeshow, which was held as part of the Northside Festival in Brooklyn and featured tracks on innovation, music and film. A range of companies, from mobile apps to 3D printing companies, and vertical garden manufacturers, had set up a booth in the giant 50,000-square-foot tent in the McCarren Park. Expedition PR was also part of this year’s exhibitors, offering PR and marketing counsel to startups and free copies of its Startup Marketing eBook series.

Here are three cool companies that I spotted at the festival:

Ussemble, an app that lets you capture and share ideas for activities that you’re interested in doing with your friends and make plans around those ideas. The Ussemble team is still testing and perfecting their app, but you can already download it and give feedback.
Tiggly, a New York-based company that develops interactive toys and apps for the digital generation. Their debut product, Tiggly Shapes, combines physical objects with iPad technology and creates great learning games for children between 18 months and 4 years old. The app helps toddlers and preschoolers develop spatial reasoning, motor skills, language, and creativity.

Continue reading


Highlights from Mayor Bill de Blasio’s Keynote at Internet Week NY

By Andrés Uribe, Expedition PR

“A successful city thrives on the kind of disruption new technology brings,” explained Mayor Bill de Blasio at his Internet Week NY Keynote address. And Mayor de Blasio plans to do all he can to keep technology at the forefront of his agenda while mayor of New York City. Here are a few of the initiatives that de Blasio spoke about while addressing the crowd:

Mayor Bill de Blasio at IWNY1. Keeping Foreign Talented and Creative People. The tech community is always in need of talented and creative people. For this reason de Blasio is doing all he can at the local level to help foreigners with the skills to thrive in the tech community stay in New York City. He mentions a program of municipal ID cards as well as working with the Economic Development Corporation of New York City (NYCEDC) to help foreign-born-US-educated entrepreneurs to stay in this city after graduation.

2. Tech Talent Pipeline. Mayor de Blasio was very happy to announce this initiative during the event. The Tech Talent Pipeline will train thousands of New Yorkers for jobs in the tech ecosystem. This is a $10 million initiative that will be backed by JPMorgan Chase, the New York Community Trust and the NYC Workforce Funders Group, among others.

3. Tech Talent Draft. This is a program that connects 4,500 students to over 150 NYC tech companies through events at 90 universities across the country and in NYC. This program is part of the initiative to attract tech talent to NYC.

4. NYC Generation Tech. This is a “tech-entrepreneurship program that provides hands-on learning experiences and mentorship opportunities for New York City high school students interested in transforming the world through tech-based innovations.” This program is a joint effort from the Network for Teaching Entrepreneurship and the NYCEDC.

5. Broadband Access. Without the proper infrastructure, all the talent in the world is useless. For this reason de Blasio is pushing for universal affordable high-speed internet access for everyone in New York City. This initiative also plays into the goal of empowering the whole of New York City to participate in the tech industry. de Blasio seeks to attain this goal by introducing more competition into the broadband internet market in NYC, reexamine franchise agreements with Verizon Fios and Time Warner Cable, converting a network of 10,000 payphones into internet hotspots, and the introduction of the Harlem Wi-Fi network (which will be the largest continuous network of free Wi-Fi in the nation). The Harlem Wi-Fi network in particular will bring free Wi-Fi to 80,000 residents between 110th street and 138th street.

6. .NYC. Later this year New York City will become the first city in this nation with its top-level domain address. Apply for your .nyc address here!

Overall, de Blasio’s plan can be divided into three parts: 1. Keeping tech workers who are benefiting the economy from being forced to leave due to visa issues, 2. Educating our citizens with updated school programs for the young and tech training programs for the current workforce who wants to make a move into the tech sector, and 3. Equipping everyone with the tools they need to participate, i.e. affordable high-speed broadband internet.


P.S. Although I liked the majority of what Mayor de Blasio said, this one thing really bugged me. Bill de Blasio seems a bit out of touch with how long it takes to get places in NYC when you’re not assisted by police escort. He opens his keynote by mentioning that if this same keynote were taking place in Silicon Valley that the commute would be much longer. He must be unaware that New York City has the highest average commute time out of anywhere in the US. NYC has many things going for it that help foster this great community of tech and innovation, though commute times are not one of them.


Booth Marketing at NY Tech Day 2014

By Julian Steinforth, Expedition PR


swag troll

Swag Troll

What makes a great trade show booth? Flashy signs? Free swag? Booth babes? While these all might seem like nice gimmicks, and might work at attracting eyeballs to your booth, to a certain extent…do they actually help you get the leads you came to the trade show for? While walking the floor at NY Tech Day 2014 I was able to see a little bit of everything, and took note on which hooks were producing leads, and which were just attracting the swag trolls (see photo and guard your giveaways when this attendee approaches your booth). Here are a few of the companies who got it right:

New York Tech Day attendees had numerous possibilities to get discounts, use promo codes and get free trials, as seen at UBER’s or at the Dash’s booth.


Seldon Marketing did a great job, with their mini basketball game, that would make you enter a raffle after shooting some hoops to win great prices. Zipmark also bet on physical activities to make people stop by and engage while playing a round of Cornhole.

Most visitors didn’t need to go out for lunch, since marketers and exhibitors were luring the people like the witch in “Hansel and Gretel” with candy, treats and beverages. And the classic trade show giveaways such as pens, mini footballs and can holder were not missing either.

Gilt Tech got attention by taking their Plasma Car for a ride through Pier 92 and directing visitors to their booth.

Pretzel Crisps was driving traffic to their social media channels with the chance to win a Pretzel Crisps party pack for all the Tech Day visitors who would retweet the message.


Pretzel Crisps

Kookopa, a fashion community where women can rent closets to and from each other, used walking human billboards for their booth marketing that day. Models actually walking around at Pier 92, showing outfits and holding a sign saying “Love my style? Rent it!” definitely created some buzz.

Some companies didn’t even need any specific booth marketing. Soolidoodle attracted visitors simply by their product, exposing their 3D printer and many people stopped by to see this groundbreaking innovation in action for the first time in their lives.

All in all we were astonished how great the booths looked and what can be done even with a small marketing budget.


human billboards

3d printer



Don’t miss these 4 Brooklyn Tech Meetups

By Julian Steinforth, Expedition PR

Amanda Hesser Cofounder, Food52 and provisions (www.northsidefestival.com/innovation-meetup/)

Amanda Hesser
Food52 and provisions at Northside Innovation

The tech scene in Brooklyn is thriving and has attracted a great mix of startups, established companies and incubators. While most of New York City’s tech events listed on Gary’s Guide still take place in Manhattan, don’t overlook the Brooklyn tech mixers.

Here are our top four picks for tech networking events in Brooklyn:

Brooklyn Tech Meetup: Founded in 2012, the Brooklyn Tech Meetup features Brooklyn tech companies and innovators in its monthly meetings.  Speakers share their views on new tech developments in Brooklyn or talk about their story as a Brooklyn-based business. In addition to meeting inspiring entrepreneurs, you can connect with organizations that can help you start and operate your business, such as the Brooklyn Downtown Alliance or New York City Business Solutions. At every meetup there is plenty of time for networking. There is a small admission fee of about $10. The monthly events are held at different locations. Check out the upcoming meetup here.

Northside Innovation Meetup: Started in 2013, the Northside Innovation Meetup is held monthly at the Brooklyn Brewery and brings together the most exciting and dynamic innovators from Brooklyn and beyond to discuss their ever-changing industries, ideas, challenges and more. Each event has a different theme, but the event format is the same: The events start with presentations by speakers who talk about their “aha”- moment, the moment that actually led them to start the company or find a better way to do business. The keynote presentations are followed by half-hour panel discussion and a Q&A with the audience. After the program ends, attendees stay for networking and food from Mable’s Smokehouse. This is an invitation-only event, with no admission fee. Early sign up is recommended.

Continue reading


Looking for a Career in NYC? Work in Tech

By Julian Steinforth, Expedition PR

picture is credited to Anthony Collins Photography

picture is credited to Anthony Collins Photography


The New York tech industry is one of the city’s largest job creators, and not just in tech. 

According to a just released study conducted by HR&A Advisors and commissioned by the Association for a Better New York, Citi, Google and NY Tech Meetup, , New York City tech ecosystem generates economic opportunities for all New Yorkers.

From 2003 to 2013, the NYC tech ecosystem added 45,000 jobs. The employment rate in the New York tech industry grew faster than the employment rate in New York City and the Nation.

What is special about this study is that the tech industry is treated as part of a greater ecosystem and not as an independent silo. The report defines three types of jobs: 1. tech jobs in the tech industry, 2. non- tech jobs in the tech industry and 3. tech jobs in non- tech industries.


Here are some key facts from the report:

  • 58,000 people work in tech occupations in tech industries (e.g. a computer programmer at Google);
  • 83,000 people work in non-tech occupations in tech industries (e.g. a sales representative at Etsy) and
  • 150,000 people work in tech occupations in non-tech industries (e.g. a web developer at Citi).

Tech has become a cross-cutting industry that powers a broad range of other vertical industries, such as healthcare, media and education. With “52% of New York tech ecosystem jobs [being] within non-tech industries” this report underlines this trend.

Continue reading


Marketing Planning: Watch Out for These 7 Events in Q2

by Julian Steinforth, Expedition PR


Andres Uribe at NY Tech Day in May 2013

Andres Uribe at NY Tech Day in May 2013

As the first quarter of the year is coming to an end, here are some of the key events (sorted by date) that should be on your radar for potential marketing and communications activities in Q2.


1. Earth Day, April 22, 2014, Worldwide

Hashtag: #earthday

With more than 1 billion people participating in Earth Day activities each year, the event is the largest civic observance in the world. Started in 1970 the modern environmental movement has achieved to pass among other landmarks the Clean Air Act, Clean Water Act and the Endangered Species Act. If you want to find out how you can take action and participate, visit http://www.earthday.org/


2. NY Tech Day, April 24, 2014, Pier 92, New York City

Hashtag: #NYTD

On NY Tech Day over 400 companies will strut their stuff to thousands of visitors, investors and reporters.  Exhibitors include tech startups from all over the world and across all industries.  The Expedition PR team will have a booth at NY Tech Day. The event is free to attend, so register now and don’t forget to stop by at our booth. Continue reading