03/7/14

7 Clean Tech & Sustainability Bloggers To Follow

By Katja Schroeder, Expedition PR

 

Sustainability concept.We like technology in all of its forms and facets. One of the most exciting areas of technology is how it drives sustainable development forward. Technology innovation opens up new ways to protect the environment, be more resource efficient and find better socioeconomic models.

 

It is a vast space to cover. Following are seven of our favorite bloggers and reporters who write about clean tech, sustainability and innovation topics, grouped in alphabetical order. This is neither a ranking, nor a comprehensive list. Just a short list of writers whose writings we follow and whose stories you might like to read as well.

 

1. Adam Aston, Contributor to GreenBiz et al
Twitter @adamanyc, 5K followers
Brooklyn-based writer Adam Aston specializes in stories about energy, environment, science and technology. He covers renewable and conventional energy technologies, efficiency, transportation, building and design, green finance, and corporate sustainability.  A former BusinessWeek reporter, he now contributes to The Guardian, Natural Resources Defense Council (NRDC)’s OnEarth, GreenBiz, The New York Times and MIT’s Technology Review, among others. Check out his website for a round-up of his articles.


2. Andrew Revkin, New York Times, Dot Earth
Twitter @revkin, 58K followers
Andrew Revkin has covered a broad spectrum of environmental issues for more than three decades. He left his New York Times staff position in 2009 to become the senior fellow for environmental understanding at Pace University’s Pace Academy for Applied Environmental Studies, but he continued to write his award-winning Dot Earth blog (now part of the New York Times’ Op-Ed section). Most recently Revkin covered the discussion about Climate Change prompted by the warm weather conditions at the Winter Olympics in Sochi. 

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10/29/13

Expanding New York City’s Green and Cleantech Market Is also a Question about Choosing the Right Marketing Strategy

By Katja Schroeder, Expedition PR

Cleantech was identified as an opportunity to drive economic growth in New York City and support the execution of PlanNYC, the City’s sustainability ago some years ago. The global clean tech market is expected to grow to $5.9 trillion by 2015 and the goal is to capture a larger market share and establish New York City as a leader for green and clean tech.  Initiatives like the NYU ACRE incubator for clean tech companies, cleanweb hackathons and the energy efficiency programs by ThinkEco, have created excitement around New York’s potential to drive clean tech innovation. New York is now home to more than 40 clean tech companies. However, New York is still considered to be clean tech market laggard compared to other geographic regions.

greennyc2025What can be done to change it? Part of it, is looking at the road blocks.

The New York Economic Development Corporation (NYCEDC) together with A.T. Kearney conducted interviews, panels and workshops with clean tech industry leaders to identify New York City’s hurdles to take a more prominent position in the global clean tech arena.

The study concluded that with its high real estate and labor costs (and may we add tax rates), New York City does not cater well to traditional cleantech businesses, which require vast capital, engineering skills, and manufacturing facilities.

The other part is to raise visibility nationwide and on the global stage for cleantech innovation coming from New York City. Continue reading