05/13/14

Pro Tip: Social Media Tools That Will Change Your Life

By Andrés Uribe, Expedition PR

Most people know that, and in case you didn’t know, there are many social media tools out there for you to explore. Some, like Hashtracking and Hootsuite, can be very helpful with managing multiple accounts or keeping tabs on a marketing campaign’s internet-marketing-toolshashtag. Other social media tools, like Bad Luck Brian and Scumbag Steve, are good for a few laughs, but won’t help you with much else. After having carefully navigated the internet for social media tools and painstakingly filtered the Hootsuites from the Bad Luck Brians, here is a list of tools that might be of help on your next social media marketing campaign: Continue reading

10/15/13

5 Business Apps for Startups

By Andrés Uribe, Expedition PR

Starting a company in this modern age is easier than ever thanks to technology. Have an interesting idea? – use crowdfunding sites like Kickstarter and IndieGogo to get the funds you need to get it off the ground. Need a logo for your new company? – start a design contest on 99designs and have dozens of graphic designers compete for your project. Ready to incorporate and start hiring employees? – visit legalzoom for help with all the legal papers you’ll need to file. The list of tools and services to help you get from idea to your first sale goes on.

business-appsAlong with all these services to help startups get off the ground are business apps geared at increasing your productivity so you can spend more time being creative. Here are 5 business apps every startup should take a look at regardless of industry.

MailchimpWhether you’re sending out that first email to family and friends asking them to participate in your crowdfunding campaign, or you’re alerting your 10,000 beta signups that your product is ready for them to test, Mailchimp has your back. Create beautiful emails using provided templates or ones that you’ve created yourself, manage email lists to ensure that the right people see the right content, and see how each email campaign performs all on platform.

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