By Julian Steinforth, Expedition PR The idea behind Content Marketing is that compelling content attracts customers. An organization creates materials that are relevant for its audiences, such as industry news, white papers, e-books, infographics or case- studies. The key challenge most content creators face is measurement. Which key performance indicators should they pick to measure…
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5 Word of Mouth Marketing Rules Every Organization Should Know
By Katja Schroeder, Expedition PR Recently, I invited Idil Cakim, the author of the book ‘Implementing Word of Mouth Marketing’to be a guest speaker at my Social Media Marketing class at St Francis College. Cakim has worked on an extensive number of digital campaigns and research studies. Her book succinctly explains the dynamics of online…
Read MoreSpend and Measurability: New Measurement Models to Optimize Marketing Budgets and Customer Engagement
By Nadine Leber Most marketing campaigns aim to increase sales. However, tracking the impact on sales for every marketing channel, and across channels, has been a bit like the search for the Holy Grail. Traditional measurement methods, geared towards analyzing the impact of each individual marketing tool, often distort the cumulative impact of the entire…
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