By Andrés Uribe, Expedition PR Have an interview with a reporter coming up and you’re nervous about what they will ask you? Think they’re going to drill you with questions and twist your words for the most sensational article possible? Well, unless you’re being interviewed by Rita Skeeter, you have nothing to worry about. What…
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7 Clean Tech & Sustainability Bloggers To Follow
By Katja Schroeder, Expedition PR We like technology in all of its forms and facets. One of the most exciting areas of technology is how it drives sustainable development forward. Technology innovation opens up new ways to protect the environment, be more resource efficient and find better socioeconomic models. It is a vast…
Read MoreTo Win Your Film Audience, Think Like a Content Marketer
By Katja Schroeder, President, Expedition PR The 51st New York Film Festival is in full swing and today is also the first day of the annual Bushwick Film Festival, we take a look at how film makers and producers can put a spotlight on their movies. In a recent Seed&Spark #filmcurious Twitter chat the…
Read MoreWritten Communications Leads to More Interesting Conversations, Says Study: Insights for Social Media Marketers
By Emily Kuo, Expedition PR A recent study by professors at the Wharton School of the University of Pennsylvania entitled ‘Communication Channels and Word of Mouth: How the Medium Shapes the Message’ concluded that written communication leads to more interesting and thoughtful conversation about companies and brands. The authors, Jonah Berger and Raghuram Iyengar, conducted laboratory experiments…
Read MoreView from the UK: Paywalls Are A Global Story for News Media
By Tracey Johnston, London, UK In June, editors and news business managers head to Bangkok for the World Newspaper Congress. The programme reveals the hot topic on everyone’s mind – business models in the digital age and, specifically, paywalls. Most of the main US media outlets have already implemented paywalls of one type or another,…
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