How Wearable Tech Is Changing The Sports Industry

By Julian Steinforth, Expedition PR



This week the Fitness & Sports Wearable Technology Conference FAST took place in New York, as part of the Wearable Tech Expo. With Pivothead and adidas two large brands in the wearable tech industry gave some insights of their products and on ways to use them.

Pivothead sells glasses that are equipped with an HD camera that is placed between the eyebrows, guaranteeing hands and distraction free recording and capturing during activities. In other words, you have the same effect as putting a GoPro camera on top of your head, only without looking goofy. Pivothead’s two models Kudu and Durango can be bought in different colors and are both connectable to the Pivothead mobile app. But Christopher Cox, founder and president of Pivothead, didn’t talk much about the technical details of his creations. Instead he focused on ways to use his product. He gave some amazing insights on how broadcasting, brands and companies in the sport industry could take advantage.

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The New Virtual P2P Incubator of St. Francis College’s Center of Entrepreneurship Supports Startups and Small Businesses in New York City

By Katja Schroeder, Expedition PR


Earlier this year, I joined the Advisory Board of the newly created Center of Entresfc-p2p-virtual-incubatorpreneurship at St. Francis College. The Center is an amazing initiative by the college to inspire entrepreneurial thinking among students and support New York based entrepreneurs with the school’s expertise and resources. Since its launch past September the Center has developed a cross-disciplinary entrepreneurship curriculum for students that already jump started the first business ideas by SFC students. The Center also brought together a network of partners that strive to help entrepreneurs and small businesses prosper in New York City.

To provide support for entrepreneurs that are not SFC students, the Center just launched a Person-to-Person (P2P) Virtual Incubator. To P2P Virtual Incubator addresses the need of many entrepreneurs: get advice in response to specific challenges the company faces.

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Northside Tradeshow 2014 Roundup

By Julian Steinforth, Expedition PR

northside_stageOn June 12- 13, 2014 technologists, hackers, entrepreneurs and artists came together for the annual Northside Tradeshow, which was held as part of the Northside Festival in Brooklyn and featured tracks on innovation, music and film. A range of companies, from mobile apps to 3D printing companies, and vertical garden manufacturers, had set up a booth in the giant 50,000-square-foot tent in the McCarren Park. Expedition PR was also part of this year’s exhibitors, offering PR and marketing counsel to startups and free copies of its Startup Marketing eBook series.

Here are three cool companies that I spotted at the festival:

Ussemble, an app that lets you capture and share ideas for activities that you’re interested in doing with your friends and make plans around those ideas. The Ussemble team is still testing and perfecting their app, but you can already download it and give feedback.
Tiggly, a New York-based company that develops interactive toys and apps for the digital generation. Their debut product, Tiggly Shapes, combines physical objects with iPad technology and creates great learning games for children between 18 months and 4 years old. The app helps toddlers and preschoolers develop spatial reasoning, motor skills, language, and creativity.

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Highlights from Mayor Bill de Blasio’s Keynote at Internet Week NY

By Andrés Uribe, Expedition PR

“A successful city thrives on the kind of disruption new technology brings,” explained Mayor Bill de Blasio at his Internet Week NY Keynote address. And Mayor de Blasio plans to do all he can to keep technology at the forefront of his agenda while mayor of New York City. Here are a few of the initiatives that de Blasio spoke about while addressing the crowd:

Mayor Bill de Blasio at IWNY1. Keeping Foreign Talented and Creative People. The tech community is always in need of talented and creative people. For this reason de Blasio is doing all he can at the local level to help foreigners with the skills to thrive in the tech community stay in New York City. He mentions a program of municipal ID cards as well as working with the Economic Development Corporation of New York City (NYCEDC) to help foreign-born-US-educated entrepreneurs to stay in this city after graduation.

2. Tech Talent Pipeline. Mayor de Blasio was very happy to announce this initiative during the event. The Tech Talent Pipeline will train thousands of New Yorkers for jobs in the tech ecosystem. This is a $10 million initiative that will be backed by JPMorgan Chase, the New York Community Trust and the NYC Workforce Funders Group, among others.

3. Tech Talent Draft. This is a program that connects 4,500 students to over 150 NYC tech companies through events at 90 universities across the country and in NYC. This program is part of the initiative to attract tech talent to NYC.

4. NYC Generation Tech. This is a “tech-entrepreneurship program that provides hands-on learning experiences and mentorship opportunities for New York City high school students interested in transforming the world through tech-based innovations.” This program is a joint effort from the Network for Teaching Entrepreneurship and the NYCEDC.

5. Broadband Access. Without the proper infrastructure, all the talent in the world is useless. For this reason de Blasio is pushing for universal affordable high-speed internet access for everyone in New York City. This initiative also plays into the goal of empowering the whole of New York City to participate in the tech industry. de Blasio seeks to attain this goal by introducing more competition into the broadband internet market in NYC, reexamine franchise agreements with Verizon Fios and Time Warner Cable, converting a network of 10,000 payphones into internet hotspots, and the introduction of the Harlem Wi-Fi network (which will be the largest continuous network of free Wi-Fi in the nation). The Harlem Wi-Fi network in particular will bring free Wi-Fi to 80,000 residents between 110th street and 138th street.

6. .NYC. Later this year New York City will become the first city in this nation with its top-level domain address. Apply for your .nyc address here!

Overall, de Blasio’s plan can be divided into three parts: 1. Keeping tech workers who are benefiting the economy from being forced to leave due to visa issues, 2. Educating our citizens with updated school programs for the young and tech training programs for the current workforce who wants to make a move into the tech sector, and 3. Equipping everyone with the tools they need to participate, i.e. affordable high-speed broadband internet.


P.S. Although I liked the majority of what Mayor de Blasio said, this one thing really bugged me. Bill de Blasio seems a bit out of touch with how long it takes to get places in NYC when you’re not assisted by police escort. He opens his keynote by mentioning that if this same keynote were taking place in Silicon Valley that the commute would be much longer. He must be unaware that New York City has the highest average commute time out of anywhere in the US. NYC has many things going for it that help foster this great community of tech and innovation, though commute times are not one of them.


NY TechDay 2014 Company Roundup

By Andrés Uribe, Expedition PR

NY TechDay 2014 had the masses turning out in droves to Pier 92 all day yesterday. The event boasted 400 exhibitors and around 10,000 attendees to get a free glimpse at the future of tech in NYC. While exhibiting at NY TechDay, I had the opportunity to walk the floor and talk with some of the entrepreneurs. Here are a few of my favorite new companies:



GetSnippy – GetSnippy is your app for great local deals on things you need form vendors you trust. Going out for lunch with a friend..GetSnippy will show you great deals at local restaurants. Going out for a night on the town..GetSnippy features great nightlife deals. Shopping, travel, shows, beauty services and more, GetSnippy has you covered. Use their interactive map to see what deals are around you, or filter by category to help you find a deal for exactly what you’re looking for.

Kricket – Thankfully today I live in an apartment building with concrete walls…but for the last 5 places I lived where the walls were so thin I could hear my neighbors thinking, Kricket would have been my go to. Kricket is a service that campuses housing, apartment buildings, and various property managers are signing up for to help keep the peace between neighbors, without having to bring in a 3rd party. Once a building is signed up for Kricket, tenants can download the app and send anonymous pings to their noisy neighbors politely asking them to keep the volume down. Quick and easy, no need for an awkward knock at the neighbor’s door, and no need to call the police…Kricket does the work for you.

KeyMe – If you use a key to get into your front door, your room, your office, etc. then KeyMe is a no brainer. Completely free to sign up and store as many keys as you want, KeyMe will save you from paying a building lockout fee or having to wait forever for a locksmith to arrive and paying him an extraordinary rate to jimmy open your door for you and possibly braking the lock in the process. KeyMe allows you to store your key information on a cloud space that can then be used to create a new key by a key cutter at a hardware shop, or at one of the KeyMe key stations throughout the city, and at a fraction of the costs of the alternative options.

Best of luck to all the companies exhibiting at NY TechDay! If there’s a company you particularly liked, please share in the comment section.


5 Ways to Make a Difference on Earth Day

By Katja Schroeder, Expedition PR

Wake up, it’s Earth Day. Marketers started drumming up support for Earth Day campaigns weeks ago. It’s not too late to participate. There will be a large number of local and virtual events – organized by government agencies, non-profits and corporation – that you can take part in to show your support for protecting our planet. In some cases, participation can be as easy as a hitting the ‘like’ button on Facebook. However, considering that we are facing a number of serious environmental issues, take a moment to consider how you can support the issues closest to your heart or home and make your participation count on the long run. Here are five ways to participate.

Make a difference not just on Earth Day

Make a difference not just on Earth Day

1. Take a pledge to support an Earth Day campaign
The Earth Day website lists a number of campaigns for which you can make a pledge. Topics range from eating less meat, start composting, stop using disposable plastic to reducing energy consumption and lowering our carbon footprint.  Some of the campaigns require changing our own consumption pattern, others rally support for better legislation to protect the environment. One of the featured campaigns on the Earth Day site is “Support Environmental Education”. You can sign a petition to Congress to include funding  environmental education in the federal budget planning for 2015.

To date, over one billion people have made a pledge to campaigns on the Earth Day site. The goal is to double this number of supporters to 2 billion.  By making a pledge today, you can make a difference for an importance cause.

2. Help capture earth sounds
Help scientist Bryan Pijanowski capture the sounds of the world on Earth Day with his Soundscape Recorder smartphone app. Download the app and record a few minutes of your everyday surroundings using the smartphone app.  As reported by Wired, Pijanowski will stitch together the sonic snippets of all participants to create an unprecedented soundtrack to life on Earth. Furthermore, as he accumulates sounds, year after year, scientists could use the sounds to measure patterns and changes in our sonic environments. It’s a pretty cool way to document our surrounding. Read more about the Global Soundscapes Project here.

3. Participate in an Earth Day Twitter Chat
Take a search on Twitter using the hashtag #EarthDay to get a glance at the various types of Twitter chats happening today. Participating in a Twitter chat is a great way to listen to and participate in discussions around environmental topics. For example, the United States Environmental Protection Agency (EPA) is hosting a chat on one of my favorite topics – climate change.

Here is the Twitter invite:
US EPA Research  It’s #EarthDay! Let’s talk abt #climatechange: join our 2pmEDT twitter chat. Got #science Qs? Use #AskEPA http://1.usa.gov/ZJ4dEy

To participate, sign into your own Twitter account shortly before the chat starts and use the Twitter chat hashtag to follow the discussion. You can submit a question on the topic using hashtag #ActOnClimate. If you don’t have a Twitter account, you can still follow the chat by going to twitter.com/epalive when the chat begins. For more details, see EPA’s instructions here.

4. Participate at an Earth Day event in your city
Earth Day is packed with events, ranging from large commercial festivals to internal corporate events.  In New York City, NYC Parks combined Arbor Day and Earth Day initiatives and offers hikes and tree planting sessions across the City’s five boroughs. Public Earth Day events will take place at high-traffic areas, such as Union Square and Grand Central Station. New York is also the location of the annual Green Festival, America’s Largest and Longest-Running Sustainability and Green Living trade show. It’s a giant educational forum and showcase for green products and services, including household, food, beauty, transportation, travel and wellness products.

5. Involve your company in a campaign that goes beyond Earth Day
Chances are that your company already has a good CSR or sustainability strategy in place. However, the strategy only comes to live through the employees who spearhead and support the initiatives, and it needs constant ‘’feeding”. This is your opportunity. Use Earth Day to brainstorm ideas with your colleagues about ways to make a difference as a team and company on the long run.

Small and large companies can make a difference, not just on Earth Day. It starts with identifying an initiative that helps to protect resources and sets concrete goals, such as reducing energy, waste or water usage. Take some time at Earth Day to think about initiative that you – and your company can drive – that will make a bigger and better impact on the long run.


Don’t miss these 4 Brooklyn Tech Meetups

By Julian Steinforth, Expedition PR

Amanda Hesser Cofounder, Food52 and provisions (www.northsidefestival.com/innovation-meetup/)

Amanda Hesser
Food52 and provisions at Northside Innovation

The tech scene in Brooklyn is thriving and has attracted a great mix of startups, established companies and incubators. While most of New York City’s tech events listed on Gary’s Guide still take place in Manhattan, don’t overlook the Brooklyn tech mixers.

Here are our top four picks for tech networking events in Brooklyn:

Brooklyn Tech Meetup: Founded in 2012, the Brooklyn Tech Meetup features Brooklyn tech companies and innovators in its monthly meetings.  Speakers share their views on new tech developments in Brooklyn or talk about their story as a Brooklyn-based business. In addition to meeting inspiring entrepreneurs, you can connect with organizations that can help you start and operate your business, such as the Brooklyn Downtown Alliance or New York City Business Solutions. At every meetup there is plenty of time for networking. There is a small admission fee of about $10. The monthly events are held at different locations. Check out the upcoming meetup here.

Northside Innovation Meetup: Started in 2013, the Northside Innovation Meetup is held monthly at the Brooklyn Brewery and brings together the most exciting and dynamic innovators from Brooklyn and beyond to discuss their ever-changing industries, ideas, challenges and more. Each event has a different theme, but the event format is the same: The events start with presentations by speakers who talk about their “aha”- moment, the moment that actually led them to start the company or find a better way to do business. The keynote presentations are followed by half-hour panel discussion and a Q&A with the audience. After the program ends, attendees stay for networking and food from Mable’s Smokehouse. This is an invitation-only event, with no admission fee. Early sign up is recommended.

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Summer in the City: Work Outings for Small Offices on Small Budgets

By Andrés Uribe, Expedition PR

We’ve all heard of the lavish corporate retreats that large companies are at times known to take; flying the whole team to Las Vegas or some other resort destination all for the sake of team building and increasing employee engagement. And while there might be some merit to playing host to an office team building event, not every office is equipped to do something quite so extravagant, nor do they need to. As the weather continues to warm up in New York, here are a few things that the city has to offer that you can treat your employees to on a budget:

Mini-Olympics – If you play sports in the city, you’ve probably heard of Chelsea Piers. With the only golf driving range in Manhattan, and host to a wide range of other sports, Chelsea Piers is truly a state-of-the-art sporting facility. While the term ‘Mini-Olympics’ might sound intimidating to some, there’s no need to worry, the staff at Chelsea Piers will customize your experience based on the level of physical activity your team is capable of.

Spring-In-NYCPhoto Scavenger Hunt – First and foremost, New York City is a city known for its sights. People can spend years living here and still not see all New York has to offer. One way to help your employees combat this problem while getting to know each other better is through a city photo scavenger hunt. Although you can find many online, or you can even make your own, I choose this one for the social media component that allows you to see who else is competing in the #NYCScavHunt! And another great perk about an office scavenger hunt is the only budgeting you need to do for this activity is time. Continue reading


Looking for a Career in NYC? Work in Tech

By Julian Steinforth, Expedition PR

picture is credited to Anthony Collins Photography

picture is credited to Anthony Collins Photography


The New York tech industry is one of the city’s largest job creators, and not just in tech. 

According to a just released study conducted by HR&A Advisors and commissioned by the Association for a Better New York, Citi, Google and NY Tech Meetup, , New York City tech ecosystem generates economic opportunities for all New Yorkers.

From 2003 to 2013, the NYC tech ecosystem added 45,000 jobs. The employment rate in the New York tech industry grew faster than the employment rate in New York City and the Nation.

What is special about this study is that the tech industry is treated as part of a greater ecosystem and not as an independent silo. The report defines three types of jobs: 1. tech jobs in the tech industry, 2. non- tech jobs in the tech industry and 3. tech jobs in non- tech industries.


Here are some key facts from the report:

  • 58,000 people work in tech occupations in tech industries (e.g. a computer programmer at Google);
  • 83,000 people work in non-tech occupations in tech industries (e.g. a sales representative at Etsy) and
  • 150,000 people work in tech occupations in non-tech industries (e.g. a web developer at Citi).

Tech has become a cross-cutting industry that powers a broad range of other vertical industries, such as healthcare, media and education. With “52% of New York tech ecosystem jobs [being] within non-tech industries” this report underlines this trend.

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NYC Startups, Know Your Incubators

By Andrés Uribe, Expedition PR

While there’s a lot of talk about startups in NYC and incubators to help fuel these growing businesses, not all incubators are one size fits all. Fact is, no matter what type of company it is that you’re working on, there is an incubator for you. Here are a few incubators to consider based off the type of company you’re trying to start.

2ec5098544966b82ff20a8b8898e8295Food – Hot Bread Kitchen Incubates
Perhaps one of the most obvious startup business categories that is going to need a little more than high speed internet and a shared conference room is the food category. Once you’ve outgrown your home kitchen, it’s time to give Hot Bread Kitchen (HBK) Incubates a call. HBK is a culinary incubator and business development program. As a member of HBK’s incubator, you will have the chance to rent commercial kitchen space at well below market rates, as well as attend commercial kitchen training courses and culinary workshops. You will also be immersed in a culture of food entrepreneurs with unique businesses and small but strong menu/product lines. Continue reading