By Julian Steinforth, Expedition PR With more than 111 million viewers glued to the TV, traditionally the Super Bowl has been the launch pad for the year’s most exciting TV ads. But today TV is not the only star of a successful Super Bowl marketing campaign. Weeks prior to the game kick-off, marketers start drumming…
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Dogfish Accelerator Demo Day Lesson #1: Producing Film and New Media Content Starts With Audience Engagement
By Julian Steinforth, Expedition PR Last Friday the Dogfish Accelerator Demo Day took place at the Microsoft Technology Center in New York City. For the very first time film production companies pitched their projects to the investment and entertainment community, taking a page from the tech industry playbook. Inspired by the TechStars model, eight production…
Read MoreInnovation and Technology for Social Enterprises
By Patricia Martinez, Expedition PR Social enterprises and profit are not mutually exclusive anymore. An increasing number of for-profit organizations have been embracing this new paradigm and started incorporating the social enterprise mindset in their operations and strategic objectives. In November, UN’s Social Policy and Development Division (DESA) published a report on Innovation and Technology…
Read MoreSustainability and Financial Reporting in the Age of Transparency
Companies are using integrated online reports to engage stakeholders By Patricia Martinez, Expedition PR Sustainability reporting has evolved from a “nice-to have” to “must-have” for Fortune 500 companies, in addition to the obligatory financial reports. While tracking and disclosing sustainability data can be cumbersome, disclosing sustainability information has evolved as welcomed channel to build trust…
Read MoreCommunications Planning 2014: 3 Steps to Start Planning Next Year’s Program
By Katja Schroeder, Expedition PR Fall is here. The leaves are turning. Yearly PR programs are heading into their final quarter and marketers soon will turn the final page in their 2013 play book. It’s time to start seeding and planting ideas on how to advance next year’s communications programs. Here are three easy steps…
Read MoreTo Win Your Film Audience, Think Like a Content Marketer
By Katja Schroeder, President, Expedition PR The 51st New York Film Festival is in full swing and today is also the first day of the annual Bushwick Film Festival, we take a look at how film makers and producers can put a spotlight on their movies. In a recent Seed&Spark #filmcurious Twitter chat the…
Read MoreThe Art of Rallying the Crowd: How Creating an Online Community Helps Crowdfunding Campaigns Succeed
By Emily Kuo, Expedition PR Crowdfunding has become an increasingly popular method to raise money, for businesses and individuals alike. According to a study by Massolution, in 2012 alone, crowdfunding raised about US $2.7 billion and funded more than a million projects across the world. This is nearly double the estimated US $1.48 billion that…
Read MoreSocial Media: A Social Net in Times of Disaster
By Patricia Martinez, Expedition PR In February 2010, an earthquake of 8.8 in Richter scale shook Chile. People were in shock and desperately tried to contact their family and friends to see whether they were safe. Phone lines collapsed. After an emergency of such proportions, the only way to keep informed used to be listening…
Read MoreWhat Business Are You Really In? How Dancers Showcase Business Model Transformation
By Tress Fereday, Expedition PR I’ve been working for Marketing Communications agencies for a minute or two, and have participated in my share of team building, creativity-inspiring activities. The most memorable included cardio kick boxing, disco bowling, a limo ride to a spa, splashing at a water park, and an old-school Field Day with tug-a-war…
Read MoreThe Wild Men of Borneo: MarCom Do’s (and Don’ts) Compliments of P.T. Barnum
By Tress Fereday My sisters recently both described some disobedient kids as the “Wild Men of Borneo.” I asked “are the men of Borneo really that wild?” Neither knew the origin of this strange phrase, and why the people of Borneo were being besmirched. So, I took to Google to find out.
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