By Julian Steinforth, Expedition PR This week the Fitness & Sports Wearable Technology Conference FAST took place in New York, as part of the Wearable Tech Expo. With Pivothead and adidas two large brands in the wearable tech industry gave some insights of their products and on ways to use them. Pivothead sells glasses that…
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The Future of Television Might Not Be Televised: Aero Fights Back
By Dennis Anderson, Katja Schroeder, Robert Wu Social media was a buzz in July about the World Cup events. The final game between Germany and Brazil was the most-tweeted sports event with 35.6 million tweets [1]. Where to watch the games and what countries’ teams were playing were among the different topics trending through various social…
Read MoreVideo Killed the PowerPoint Star
The Rise of Video for Collaboration in the Social Enterprise By Julian Steinforth, Expedition PR Video is increasingly used by marketers. According to invisia.com 100 million Internet users watch an online video each day. It is also a powerful tool for internal communications and collaboration and will further gain importance in the next years. Last…
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