By Julian Steinforth, Expedition PR This week the Fitness & Sports Wearable Technology Conference FAST took place in New York, as part of the Wearable Tech Expo. With Pivothead and adidas two large brands in the wearable tech industry gave some insights of their products and on ways to use them. Pivothead sells glasses that…
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The Future of Television Might Not Be Televised: Aero Fights Back
By Dennis Anderson, Katja Schroeder, Robert Wu Social media was a buzz in July about the World Cup events. The final game between Germany and Brazil was the most-tweeted sports event with 35.6 million tweets [1]. Where to watch the games and what countries’ teams were playing were among the different topics trending through various social…
Read MoreThese Social Media Marketing Campaigns Scored Gold During The FIFA World Cup (Part II)
By Julian Steinforth, Expedition PR The first part of the article on how the FIFA World Cup was breaking new records for social media marketing discussed the level of social media activities on Twitter, Facebook, and Instagram, among others, as well as the type of content that was shared by millions of soccer fans around…
Read MoreFIFA World Cup 2014 Broke Social Media Records and U.S. Marketers Took Note (Part 1)
By Julian Steinforth, Expedition PR The FIFA World Cup 2014 came to an end last Sunday with Germany becoming the World Champion. It was the first time a European team claimed the World Champion title at a game hosted on South American soil. The World Cup set a number of new world records and some…
Read MoreThe Wrong Marketing Strategy Can Lead To Product Launch Flops- Tips to Avoid Common Product Marketing and PR Mistakes
By Julian Steinforth, Expedition PR Every year companies launch roughly 30,000 new consumer products. A staggering 95 percent of the new products end up failing, according to Harvard Business School professor Clayton Christensen. We also only read and hear about a small percentage of all these new products – mostly the breakthrough successes and the…
Read MoreRead, Write, Pitch – A Few Sites To Follow The News And Get Ideas
Katja Schroeder, Expedition PR “The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” ― Dr. Seuss, I Can Read With My Eyes Shut! As a public relations agency with a thing for tech and sustainability, my obvious daily reading choices include TechCrunch, Mashable, The…
Read MorePILOT Day 2014 Is Showcasing Innovations in Health Tech
By Julian Steinforth, Expedition PR The New York City Economic Development Corporation (NYCEDC) and Health 2.0 hosted the NYC Pilot Day 2014 to showcase startups that receive parts of the $1,000,000 in Pilot Health Tech funding. The concept is simple: early-stage health tech companies are piloting new technologies with healthcare providers and other stakeholders from…
Read MoreThe New Virtual P2P Incubator of St. Francis College’s Center of Entrepreneurship Supports Startups and Small Businesses in New York City
By Katja Schroeder, Expedition PR Earlier this year, I joined the Advisory Board of the newly created Center of Entrepreneurship at St. Francis College. The Center is an amazing initiative by the college to inspire entrepreneurial thinking among students and support New York based entrepreneurs with the school’s expertise and resources. Since its launch…
Read MoreThe 2014 FIFA World Cup Is Writing Social Media History
By Julian Steinforth, Expedition PR This Saturday the FIFA World Cup 2014 enters its second stage with the round of sixteen. Long before the finals, the World Cup has already set a world record. The games have become the biggest social media event ever, according to a report by The Wall Street Journal that references…
Read More8 Must-Have PR & Marketing Assets For Your Product Launch
By Katja Schroeder, Expedition PR Your product is ready to be revealed. You are planning a targeted PR and marketing campaign to get it off the ground with the right positioning. Take a look at our check list of marketing and PR essentials that you should have in place for the launch. 1….
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