By Katja Schroeder, Expedition PR A common practice in media and messaging workshops is to develop a message house based on three pillars, with each pillar representing a core message. The house always has a roof and the roof has room for a sentence that describes the company’s overall mission. Putting a company’s mission into…
Read MoreViews
Small Businesses in New York: Survival of the Fittest
By Katja Schroeder, Expedition PR Frank Sinatra knew about it. He even dedicated a song to it. New York City attracts people who have the perseverance to turn their dream into a reality. You not only meet these “kings of the hill” on Wall Street or Broadway; many of them are entrepreneurs who started a…
Read MoreInternational Women’s Day: Ode to two Female CEOs
By Katja Schroeder Did you know that International Women’s Day started in the early 1900’s in the United States? Today it is celebrated in countries around the world. There will be more than 200 IWD events in the U.S. alone, according to the International Women’s Day website. This year has a very fitting theme: The…
Read More5 Ways to Attend SXSW Without Ever Leaving the Office
By Andrés Uribe, Expedition PR SXSW is taking place this week and the entire Expedition PR team is super excited to be attending…spiritually and digitally. For all of those who also are unable to physically attend the festivities this year, we’ve assembled a list of five great ways to stay in the loop secondhand: 1….
Read MoretopPRagencies Ranked Expedition PR Among Top Ten Technology PR Shops
Newsflash, Brooklyn, NY, March 4, 2013 – The new industry evaluation organization topPRagencies ranked Expedition on sixth place in its ranking of top PR agency providers. topPRagencies evaluates and ranks PR agencies in the industry based on their core industries and their areas of service.
Read MoreThe Art of Communicating Sustainability – dOCUMENTA (13)
By Katja Schroeder After 100 days dOCUMENTA (13) just closed its doors in Kassel, Germany. Held every five years, the dOCUMENTA is one of the world’s largest contemporary art exhibitions. This year’s festival drew a record number of 860,000 visitors. Art works were showcased at a variety of venues across the entire city.
Read MoreWhat does it take for NYC’s biotech sector to sizzle?
By Rhea Galsim New York’s vibrant neighborhood Tribeca is home to one of the city’s most dynamic incubators, NYU-Polytech Varick. Last week NYU-Polytech Varick hosted a Meetup event on New York’s biotech sector. A panel of speakers including Dr. Liam Ratcliffe of New Leaf Ventures, Michael Lamprecht of Cellanyx Diagnostics, Andrew Koopman of NYU’s New…
Read MoreWith Sustainability Rising on the C-Suite Agenda, is Green IT a Game Changer?
By Dennis Anderson, PhD Green IT continues to be one of the most discussed topics this year, along with virtualization and cloud computing. Those of us who have been in IT know very well that some of these things are nothing new. When the old things come back with new names, however, it usually means that they…
Read MoreLatest Case Study: Thicket iPad Reboot
In December 2011 the Expedition PR team supported Interval Studios with the reboot of their iPad app Thicket. The interactive art app for handhelds was featured in key consumer tech media and achieved 42,000 downloads world wide within a month. Read the case study here:
Read More