By Julian Steinforth, Expedition PR As the third quarter of the year is coming to an end, here are some of the key events (sorted by date) that should be on your radar for potential marketing and communications activities in Q4. Water Innovation Summit 2014, September 23- September 24, 2014, Berkeley, CA This is a…
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3 Common Mistakes Marketers Make When Trying To Make Their Campaign Go Viral
By Julian Steinforth, Expedition PR There is not shortage of articles that offer advice on how to create marketing content that can go viral. However, nobody can tell you for sure what mechanism works behind the phenomenon of viral campaigns: content that gets shared and commented on by millions of people worldwide. The foundation of…
Read MoreBooks You Want To Read This Summer
By Julian Steinforth, Expedition PR August is around the corner. Many of you will escape the city – and the heat – to get some deserved vacation. Downtime is also reading time. To help you recharge and get new ideas, we have assembled a few reading lists to help you make your pick: Mashable’s list…
Read MoreThese Social Media Marketing Campaigns Scored Gold During The FIFA World Cup (Part II)
By Julian Steinforth, Expedition PR The first part of the article on how the FIFA World Cup was breaking new records for social media marketing discussed the level of social media activities on Twitter, Facebook, and Instagram, among others, as well as the type of content that was shared by millions of soccer fans around…
Read More8 Tips on How to Get Market Visibility on a Shoestring Budget as a Startup
by Katja Schroeder, Expedition PR As a startup, chances are that you only have a limited budget for your marketing program. However, getting market visibility is crucial to your business success. How can you compete against large companies with vast marketing resources? Public relations can be a powerful and efficient tool to reach your customers,…
Read MoreBuilding Your Business’s Twitter Presence from Scratch
By Andrés Uribe, Expedition PR If a Tweet is published from an account with no followers, was it ever really published? Ok, I’m kidding of course, but if you’re reading this I’m sure you know how frustrating Twitter can be when you’re just starting off and have a small following. The fact of the matter…
Read MoreThe DOs and DON’Ts of Determining a Marketing & PR Budget
By Andrés Uribe, Expedition PR Whether you’re a startup or an established company, choosing an appropriate budget to promote your product/company can be a difficult task at times. Here are two points to consider when preparing this budget: Do: Consider your goals. The first step of an effective marketing and PR budget is to consider…
Read More3 Marketing & PR Practices that Startups and Small Businesses Can Adapt from Large Corporations
By Julian Steinforth, Expedition PR In many ways large companies and startups organizations have a different business culture, level of bureaucracy and organizational structure. They also have different pain points. While startups and small businesses are struggling with a limited budget and lack of in-house expertise, large organizations often have an abundance of resources…
Read MorePro Tip: Social Media Tools That Will Change Your Life
By Andrés Uribe, Expedition PR Most people know that, and in case you didn’t know, there are many social media tools out there for you to explore. Some, like Hashtracking and Hootsuite, can be very helpful with managing multiple accounts or keeping tabs on a marketing campaign’s hashtag. Other social media tools, like Bad Luck…
Read More5 Ways to Make a Difference on Earth Day
By Katja Schroeder, Expedition PR Wake up, it’s Earth Day. Marketers started drumming up support for Earth Day campaigns weeks ago. It’s not too late to participate. There will be a large number of local and virtual events – organized by government agencies, non-profits and corporation – that you can take part in to show…
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