Our partner agency in Germany, navos public dialogue consultants, surveyed communications professionals in more than 10 countries to identify key industry trends for 2015. The survey results show that societal, technology and government changes have changed the tool box of the communications professional. Communications strategies also adapted to the way consumers and business audiences get…
Read MoreTag: Social Media
Two Charity Campaigns that Went Viral
By Julian Steinforth, Expedition PR According to BBC News people donated $98.2 million to the Amyotrophic Lateral Sclerosis (ALS) Association from July 29 to August 28 this year – compared with $2.7 million donated during the same period last year. All thanks to its Ice Bucket Challenge. Celebrities, politicians, business executives were among the thousands…
Read More3 Common Mistakes Marketers Make When Trying To Make Their Campaign Go Viral
By Julian Steinforth, Expedition PR There is not shortage of articles that offer advice on how to create marketing content that can go viral. However, nobody can tell you for sure what mechanism works behind the phenomenon of viral campaigns: content that gets shared and commented on by millions of people worldwide. The foundation of…
Read MoreThese Social Media Marketing Campaigns Scored Gold During The FIFA World Cup (Part II)
By Julian Steinforth, Expedition PR The first part of the article on how the FIFA World Cup was breaking new records for social media marketing discussed the level of social media activities on Twitter, Facebook, and Instagram, among others, as well as the type of content that was shared by millions of soccer fans around…
Read MoreThe 2014 FIFA World Cup Is Writing Social Media History
By Julian Steinforth, Expedition PR This Saturday the FIFA World Cup 2014 enters its second stage with the round of sixteen. Long before the finals, the World Cup has already set a world record. The games have become the biggest social media event ever, according to a report by The Wall Street Journal that references…
Read MoreFive Apps That Let You Participate In The FIFA World Cup 2014 in Brazil from Home
By Julian Steinforth, Expedition PR The FIFA World Cup 2014 in Brazil is around the corner. The opening game will take place this Thursday, June 12, at 4pm EST. Americans are lucky this year as the time difference to Brazil is only one hour from the East Coast. However, not everyone might be able…
Read MoreBuilding Your Business’s Twitter Presence from Scratch
By Andrés Uribe, Expedition PR If a Tweet is published from an account with no followers, was it ever really published? Ok, I’m kidding of course, but if you’re reading this I’m sure you know how frustrating Twitter can be when you’re just starting off and have a small following. The fact of the matter…
Read MorePro Tip: Social Media Tools That Will Change Your Life
By Andrés Uribe, Expedition PR Most people know that, and in case you didn’t know, there are many social media tools out there for you to explore. Some, like Hashtracking and Hootsuite, can be very helpful with managing multiple accounts or keeping tabs on a marketing campaign’s hashtag. Other social media tools, like Bad Luck…
Read MoreHollywood’s A-List Rules Twitter
This post was originally published by ACM Computers in Entertainment on March 31, 2014. Ellen DeGeneres Group Selfie During the Oscars Proofs Entertainment Content Rules Social Media and Shows the Marketing Power of the Second Screen By Katja Schroeder, Expedition PR Ellen DeGeneres’ group selfie featuring herself, 10 A-list celebrities and the brother of Academy…
Read MorePreparing for your Product Launch: Choosing a Communications Mix
By Andrés Uribe, Expedition PR As our 2nd ebook, Preparing for your Product Launch is nearing the end of production, we thought we’d give you another sneak peek at what’s in store for you. Chapter 4 will cover how to choose your communications mix. Here is a quick preview: Once you’ve chosen a target audience…
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