By Dennis Anderson, Katja Schroeder, Robert Wu Social media was a buzz in July about the World Cup events. The final game between Germany and Brazil was the most-tweeted sports event with 35.6 million tweets [1]. Where to watch the games and what countries’ teams were playing were among the different topics trending through various social…
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Northside Tradeshow 2014 Roundup
By Julian Steinforth, Expedition PR On June 12- 13, 2014 technologists, hackers, entrepreneurs and artists came together for the annual Northside Tradeshow, which was held as part of the Northside Festival in Brooklyn and featured tracks on innovation, music and film. A range of companies, from mobile apps to 3D printing companies, and vertical garden…
Read More3 Easy Ways to Measure the Impact of Your Communications Campaign
By Katja Schroeder, Expedition PR Measuring the results of a public relations campaign goes beyond counting clips. While it is gratifying to read a positive story about your company in the Wall Street Journal or TechCrunch, it is even more gratifying to evaluate the story’s business impact. Some measurement methods can show how the…
Read More8 Tips on How to Get Market Visibility on a Shoestring Budget as a Startup
by Katja Schroeder, Expedition PR As a startup, chances are that you only have a limited budget for your marketing program. However, getting market visibility is crucial to your business success. How can you compete against large companies with vast marketing resources? Public relations can be a powerful and efficient tool to reach your customers,…
Read MoreA Few Tips to Start Your Crowdfunding Campaign
By Julian Steinforth, Expedition PR To find out more about crowdfunding best practices, I recently attended the webinar “Learnings from Crowdfunding” with and the author Johanna Lehmann, author of “How to Love San Francisco” who is currently running her own campaign on Indiegogo. The webinar was hosted by EFactor Webinar. Here is a quick…
Read MoreNYC Startups, Know Your Incubators
By Andrés Uribe, Expedition PR While there’s a lot of talk about startups in NYC and incubators to help fuel these growing businesses, not all incubators are one size fits all. Fact is, no matter what type of company it is that you’re working on, there is an incubator for you. Here are a few…
Read MorePreparing For Your Product Launch: Knowing When You’re Ready
By Andrés Uribe, Expedition PR Before you launch your product there are two important questions you have to ask yourself: 1) If everyone I’m alerting about my product’s launch decided to check out what I have to offer, am I prepared to offer them all a great customer experience? 2) If they all told three…
Read MoreTechnical.ly Brooklyn Puts a Spotlight On Diversity In Tech
By Julian Steinforth, Expedition PR On Tuesday Technical.ly Brooklyn, a news organization and community builder covering technology, hosted the “DIVERSITY In/ Tech” event at the Brooklyn Navy Yard Center. After a warm welcome by Brooklyn borough president Eric Adams the event started with a panel discussion on the state of science, technology, engineering, and math…
Read MoreFluent in Facebook, Basic Knowledge in Twitter: Student Entrepreneurs Diving Into Social Media Marketing
By Katja Schroeder, Expedition PR According to the Kaufman Foundation, about 85% of all new jobs in the nation stem from entrepreneurial ventures. Companies like Google, Facebook, Reddit and FedEx proved that companies can successfully be started during college. Founding a company does not require a stint in the corporate world. It can happen any…
Read More3D Printing: Is That Really A Thing?
By Andrés Uribe, Expedition PR Look at the past 20 articles on TechCrunch, Wired, ZDNet, or any other tech/startup publication and you’ll probably see something about 3D printing. But walk over to your neighbor’s house and ask to use their 3D printer and prepare yourself for one of those ‘I-can’t-really-tell-if-he’s-kidding-or-if-he’s-gone-crazy-faces’. So for all this talk…
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