By Katja Schroeder, Expedition PR
Restaurants, from five-star establishments to the local coffee shops around the corner, have discovered the power of tech, most notably in the form of social media.
A good example is the food truck rave. Some of food trucks have amassed an impressive online following by Tweeting their daily specials, route and even open positions. Boston-based MeiMei Streetkitchen (@meimeifoodtruck) shared its recent job opening by picture with 2,800 followers.
MeiMei StreetKitchen @meimeifoodtruck 3 Apr Hi friends, we’re hiring! Know someone who wants to join our team of food truck bandits?
Visit http://meimeiboston.com/jobs pic.twitter.com/DIsCRyWzXB
Kogi (@kogibbq), a Korean barbecue taco truck in Los Angeles, has more than 102,000 followers. That’s 17,000 more than star chef Marcus Samuelson, the founder of New York’s hot spot Red Rooster, although @MarcusCooks had just successfully published a bestseller book.
While a hundred thousand fans on Twitter is an impressive feat, it’s not quite social media rock stardom in the food industry yet. Over 817,000 people follow the musings of Food Network Star Bobby Flay (@BFlay). His Food Network colleague Giada De Laurentiis (@GDeLaurentiis ) has 792,000 Twitter fans.
As reported by Mashable, a study by the National Restaurant Association showed that about 45% of consumers have already chosen where to eat with the help of an online site, such as Yelp.
The study also showed that 27% of diners have viewed or posted reviews. Consumers love to share their views on food. They are flocking to food sites and apps like Foodspotting and foodgawker. Most of them also love a good deal, often offered by ScoutMob, Groupon or LivingSocial. Foursquare recently announced a partnership with OpenTable that allows diners to make reservations using their Foursquare account.
While grandmother’s recipes might still rule in the kitchen, it’s not your grandmother’s marketing style anymore. Continue reading