The former startup Chobani just became the most popular yogurt brand in the U.S., beating out General Mills-owned Yoplait. Airbnb is the new synonym for travel accommodation. As startups dethrone existing brands, there is a new openness and urgency, to learn from startups on how to do marketing. We randomly asked marketing colleagues what comes…
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Global Communications Trends in 2015 (navos study)
Our partner agency in Germany, navos public dialogue consultants, surveyed communications professionals in more than 10 countries to identify key industry trends for 2015. The survey results show that societal, technology and government changes have changed the tool box of the communications professional. Communications strategies also adapted to the way consumers and business audiences get…
Read MorePreparing for your Product Launch: Choosing a Communications Mix
By Andrés Uribe, Expedition PR As our 2nd ebook, Preparing for your Product Launch is nearing the end of production, we thought we’d give you another sneak peek at what’s in store for you. Chapter 4 will cover how to choose your communications mix. Here is a quick preview: Once you’ve chosen a target audience…
Read MorePreparing For Your Product Launch: Knowing When You’re Ready
By Andrés Uribe, Expedition PR Before you launch your product there are two important questions you have to ask yourself: 1) If everyone I’m alerting about my product’s launch decided to check out what I have to offer, am I prepared to offer them all a great customer experience? 2) If they all told three…
Read MoreHighlights from SXSWi 2014
By Andrés Uribe, Expedition PR SXSWi 2014 was amazing, or so I’ve been told. Although I did not actually get to attend this year’s festival, yet again, I was able to stay digitally up to date on event happenings from the comfort of my office. Wrapping up today, March 11th, this year featured some great…
Read MoreGSMA Mobile World Congress 2014 Highlights
By Andrés Uribe, Expedition PR Over the past four days business leaders and enthusiasts of the mobile technology industry flooded the city of Barcelona, Spain, as they played a part in shaping the future of mobile. Once a year since 2006 Groupe Spéciale Mobile Association (GSMA) hosts the Mobile World Congress in Barcelona (before Barcelona…
Read MoreChanging the World One App at a Time: Apps for Social Good
By Andrés Uribe, Expedition PR We are all familiar with brands that have used apps to help promote and support their various products. Heineken, Domino’s Pizza, Zippo Lighter, and Toys “R” Us are just a few examples of brands that are active in releasing mobile apps that complement their offerings. Well this marketing strategy isn’t…
Read MoreAPP HIGHLIGHT: Make History Today with New Action Sports Social Commerce Network ‘XS’
By Andrés Uribe, Expedition PR In the first installment of our monthly app highlight, I’d like to present you with newly launched action sports social commerce app XS. Having just launched January 21, 2014, XS is currently in an invite only beta mode. Below is the email I received when they launched, along with an invite…
Read MoreVideo Killed the PowerPoint Star
The Rise of Video for Collaboration in the Social Enterprise By Julian Steinforth, Expedition PR Video is increasingly used by marketers. According to invisia.com 100 million Internet users watch an online video each day. It is also a powerful tool for internal communications and collaboration and will further gain importance in the next years. Last…
Read MorePR Counsel On Demand
By Katja Schroeder, Expedition PR Companies have different communications needs. They depend on the industry, market position, business stage and resources. Communications professionals dedicate endless hours to developing the perfect PR strategy and program, based on their company’s specific situation. Outside help – through agencies – is available. We certainly always love to help. Through…
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