The former startup Chobani just became the most popular yogurt brand in the U.S., beating out General Mills-owned Yoplait. Airbnb is the new synonym for travel accommodation. As startups dethrone existing brands, there is a new openness and urgency, to learn from startups on how to do marketing. We randomly asked marketing colleagues what comes…
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Global Communications Trends in 2015 (navos study)
Our partner agency in Germany, navos public dialogue consultants, surveyed communications professionals in more than 10 countries to identify key industry trends for 2015. The survey results show that societal, technology and government changes have changed the tool box of the communications professional. Communications strategies also adapted to the way consumers and business audiences get…
Read More5 Ways to Attend SXSW Without Ever Leaving the Office
By Andrés Uribe, Expedition PR SXSW is taking place this week and the entire Expedition PR team is super excited to be attending…spiritually and digitally. For all of those who also are unable to physically attend the festivities this year, we’ve assembled a list of five great ways to stay in the loop secondhand: 1….
Read MoreThe Art of Communicating Sustainability – dOCUMENTA (13)
By Katja Schroeder After 100 days dOCUMENTA (13) just closed its doors in Kassel, Germany. Held every five years, the dOCUMENTA is one of the world’s largest contemporary art exhibitions. This year’s festival drew a record number of 860,000 visitors. Art works were showcased at a variety of venues across the entire city.
Read MoreLatest Case Study: Thicket iPad Reboot
In December 2011 the Expedition PR team supported Interval Studios with the reboot of their iPad app Thicket. The interactive art app for handhelds was featured in key consumer tech media and achieved 42,000 downloads world wide within a month. Read the case study here:
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